OpenAI Pivots to Vibe Coding, Sets Sights on Maturity for Immersive Experiences

OpenAI Goes All-In on Vibe Coding, Says 'Mature Experiences' Are on the Horizon In a major push to revolutionize the way developers build applications, OpenAI announced its latest advancements in vibe coding during its annual DevDay 2025 event in San Francisco. The company, which boasts over 800 million weekly active users for ChatGPT, unveiled a suite of new tools designed to turn ChatGPT into a full-fledged frontend development environment. According to Mira Murhar, OpenAI's Director of Product Development, "Our goal is to empower developers to build more intuitive and user-friendly experiences with ease. With our latest innovations, we're taking the first steps towards making vibe coding a reality." At the heart of OpenAI's new offerings is the Apps SDK (Software Development Kit), which allows developers to pull in supported third-party apps directly into ChatGPT. This feature enables users to create tools using third-party apps, previewing them directly within ChatGPT. The toolkit also includes a demo showcasing ChatGPT working with Zillow to generate an interactive map of homes available for sale in Pittsburgh. "We're excited about the potential of our Apps SDK to democratize access to AI-powered development," said Murhar. "By providing developers with the tools they need to build more sophisticated applications, we're confident that we'll see a surge in innovation and creativity." The introduction of mature experiences is also on the horizon, according to OpenAI's plans. Once age verification is in place, users will be able to access more advanced features within ChatGPT. Background and Context OpenAI has been making significant strides in recent years, with its flagship product, ChatGPT, becoming an essential tool for developers worldwide. The company's focus on vibe coding represents a major shift towards creating more intuitive and user-friendly experiences. Additional Perspectives Industry experts are hailing OpenAI's latest advancements as a game-changer for the development community. "OpenAI's commitment to making AI-powered development more accessible is a huge step forward," said Dr. Rachel Kim, a leading expert in AI research. "Their focus on vibe coding has the potential to revolutionize the way we build applications." Current Status and Next Developments The Apps SDK is available immediately for Free, Go, Plus, and Pro plans. OpenAI's next steps will be focused on refining its mature experience offerings and expanding its partner network. As OpenAI continues to push the boundaries of AI-powered development, one thing is clear: the future of coding has never looked brighter. With its commitment to making vibe coding a reality, OpenAI is poised to revolutionize the way we build applications – and change the world in the process. *Reporting by Gizmodo.*