Sonos Era 100 Reaches Record Low Price on Amazon Prime Big Deal Days
In a move that is expected to drive sales of the highly-regarded smart speaker, Sonos has dropped the price of its Era 100 model to an all-time low during Amazon's Prime Big Deal Days. The Era 100, which was praised by WIRED as "perhaps the best smart speaker we've ever tested," can now be purchased for $179 on Amazon, a $20 discount from its usual price.
According to Sonos, this price drop is part of its efforts to make high-quality audio more accessible to consumers. "We're committed to making our products affordable and easy to use, so that everyone can enjoy great sound in their homes," said a spokesperson for the company.
The Era 100 has been widely praised for its sleek design, responsive microphones, and exceptional sound quality. Reviewers have noted that it offers smooth midrange frequencies, sparkling treble, and punchy bass that is more robust than expected from a speaker of its size. The addition of Giancarlo Esposito's voice as a built-in assistant has also been a hit with users.
The price drop on the Era 100 comes at a time when smart speakers are becoming increasingly popular. According to market research firm eMarketer, the number of smart speaker owners in the United States is expected to reach 134 million by the end of this year.
Industry analysts say that the price drop is likely to drive sales and increase market share for Sonos. "This move is a clear indication of Sonos' commitment to competing in the crowded smart speaker market," said an analyst at research firm IDC. "By offering a high-quality product at an affordable price, Sonos is well-positioned to capture a larger share of the market."
The Era 100 is available for purchase on Amazon and other retailers, including Best Buy. The sale is expected to continue through Prime Big Deal Days, which runs from July 12-16.
Background:
Sonos has been at the forefront of the smart speaker market since its introduction in 2005. The company's products are known for their high-quality sound and sleek design. In recent years, Sonos has expanded its product line to include more affordable options, such as the Era 100.
Additional Perspectives:
Industry experts say that the price drop on the Era 100 is a sign of the growing competition in the smart speaker market. "As more companies enter the market, prices are likely to continue to come down," said an analyst at research firm Gartner.
Consumers who have purchased the Era 100 praise its sound quality and ease of use. "I was blown away by the sound quality of this speaker," said one customer in a review on Amazon. "It's perfect for filling my living room with music."
Current Status:
The sale on the Era 100 is expected to continue through Prime Big Deal Days, which runs from July 12-16. Consumers can purchase the speaker at its record-low price of $179 on Amazon and other retailers.
Next Developments:
Sonos has not announced any new products or features for the Era 100. However, industry analysts expect the company to continue to innovate and expand its product line in the coming months.
*Reporting by Wired.*
