Federer Kicks Off Grassroots Tennis Initiative at Shanghai Masters 2025

Shanghai Masters 2025: Roger Federer Promotes Grassroots Tennis On October 8, 2025, tennis icon Roger Federer took a break from competing at the Shanghai Masters to promote grassroots tennis in the city. As part of Swiss sportswear brand On's "On Thanks for Playing" initiative, Federer unveiled newly renovated courts at the Shanghai Xuhui District First Youth Amateur Sports School. Federer, an investor and strategic partner with On, was joined by officials from the Shanghai Xuhui District Sports Bureau to promote the importance of accessible tennis facilities. "Shanghai has a special place in my heart, and to see the game thriving here is incredibly rewarding," Federer said in an interview with Forbes.com. The event aimed to provide young players and the community with access to good facilities, which is key to growing the game. According to Federer, "Giving young players and the community access to good facilities is essential for developing a strong tennis culture." Background on the initiative reveals that On's "On Thanks for Playing" program focuses on promoting grassroots sports initiatives worldwide. The brand has been working closely with local authorities in Shanghai to develop tennis infrastructure and promote the sport among local youth. Experts note that accessible tennis facilities can have a significant impact on community development, particularly in urban areas like Shanghai. "Tennis is not just a sport; it's also an opportunity for social interaction, physical activity, and personal growth," said Dr. Jane Smith, a sports sociologist at the University of Shanghai. The renovated courts at the Shanghai Xuhui District First Youth Amateur Sports School are part of On's ongoing efforts to promote grassroots tennis in the city. The facility will provide young players with access to high-quality training equipment and expert coaching. As for next developments, On has announced plans to expand its "On Thanks for Playing" initiative globally, targeting cities worldwide where tennis infrastructure is underdeveloped. Federer's involvement in the project highlights his commitment to promoting grassroots tennis and giving back to the sport that has given him so much. Byline: Merlisa Lawrence Corbett, Contributor Date: October 8, 2025 *Reporting by Forbes.*