Entrupy Cracks Down on Counterfeit Streetwear with Expanded Authentication Services

Entrupy Expands Authentication Services to Combat Counterfeit Streetwear In a move to combat the growing issue of counterfeit streetwear, Entrupy, a leading AI-powered authentication platform, has expanded its services to include apparel protection. The company, which has been pioneering luxury goods authentication for over 15 years, will now use its advanced technology to identify and prevent fake clothing from entering the market. According to Vidyuth Srinivasan, CEO of Entrupy, the decision to expand into apparel was driven by the increasing demand from businesses and consumers alike. "We work largely in the secondhand and retail world protecting businesses from counterfeit luxury products because it's been a huge scourge over the last 15 to 20 years," said Srinivasan. "It's probably peaked in the last five years since the COVID-19 pandemic." Entrupy's technology uses AI-powered algorithms to analyze images of products, comparing them to a vast database of authentic items. This process allows the company to identify even the most sophisticated counterfeits with high accuracy. The expansion into apparel marks a significant milestone for Entrupy, which has already made a name for itself in the luxury goods market. The company's authentication services have been used by thousands of businesses worldwide, including major retailers and online marketplaces. The rise of streetwear has created a lucrative market for counterfeiters, with many consumers unaware that their purchases may be fake. According to Entrupy, the proliferation of counterfeits has had a devastating impact on legitimate businesses, with some estimating losses in the billions. Entrupy's expansion into apparel is expected to have a significant impact on the industry. "We're excited to bring our expertise and technology to this new area," said Srinivasan. "Our goal is to create a safer and more transparent market for consumers and businesses alike." The company plans to roll out its new services in phases, starting with key markets such as Los Angeles and New York City. Entrupy will also be working closely with industry partners to develop new authentication protocols and best practices. As the fashion industry continues to evolve, Entrupy's expansion into apparel is a welcome development for those seeking to combat counterfeiting. With its advanced technology and expertise, the company is poised to make a significant impact on the market. Background: Entrupy was founded in 2008 with the goal of creating a more transparent and secure luxury goods market. The company's AI-powered authentication platform has been used by thousands of businesses worldwide, including major retailers and online marketplaces. The rise of streetwear has created a lucrative market for counterfeiters, with many consumers unaware that their purchases may be fake. According to Entrupy, the proliferation of counterfeits has had a devastating impact on legitimate businesses, with some estimating losses in the billions. Additional Perspectives: Industry experts agree that Entrupy's expansion into apparel is a significant development. "This is a game-changer for the industry," said one expert. "Entrupy's technology and expertise will help to create a safer and more transparent market for consumers and businesses alike." Current Status and Next Developments: Entrupy plans to roll out its new services in phases, starting with key markets such as Los Angeles and New York City. The company will also be working closely with industry partners to develop new authentication protocols and best practices. As the fashion industry continues to evolve, Entrypy's expansion into apparel is a welcome development for those seeking to combat counterfeiting. With its advanced technology and expertise, the company is poised to make a significant impact on the market. *Reporting by Forbes.*