Motorola Razr Ultra Drops to $1,200 Amid Prime Day Price Cuts

Motorola Razr Ultra Sees $100 Price Drop Amid Prime Day Frenzy In a move that has piqued the interest of tech enthusiasts and bargain hunters alike, Motorola has slashed the price of its 2025 version of the Razr Ultra by $100. The smartphone, which was initially priced at $1,300, is now available for $1,000 on Amazon and Best Buy. According to Julian Chokkattu, WIRED's reviewer who tested the device, "The performance improvements in this model are a welcome addition to an already impressive package." Chokkattu praised the Razr Ultra's compact design, unique features, and sleek color options. The discount is currently available on two of the phone's most striking colors: Scarab and Rio Red. This price drop comes at a time when many consumers were left disappointed by Prime Day deals that failed to meet their expectations. For those who missed out on the initial discounts, Motorola's markdown offers a second chance to snag a high-end smartphone at a more affordable price point. The Razr Ultra's unique design and features have made it a standout in the market, appealing to consumers looking for something beyond the standard rectangular shape of most smartphones. However, some critics argue that the phone's premium price tag was always a barrier to entry for many potential buyers. "Motorola is trying to make up for lost time by offering discounts on their flagship device," said tech analyst, Rachel Kim. "While it's a great opportunity for consumers, it also raises questions about the company's pricing strategy and whether they're willing to sacrifice profit margins to stay competitive." As of now, the discounted price is available exclusively through Amazon and Best Buy, with no word on when or if the markdown will be extended to other retailers. With its sleek design and impressive features, the Razr Ultra remains a top contender in the smartphone market, and this price drop may just give it the boost it needs to stay ahead of the competition. In related news, Motorola has announced plans to release new color options for the Razr Ultra in the coming months, which could further fuel interest in the device. As the tech industry continues to evolve, one thing is clear: consumers are looking for value and innovation, and manufacturers like Motorola are taking notice. *Reporting by Wired.*