British Users Still Rely on Free VPNs Despite Growing Online Security Risks

A Deal with the Devil? Free VPNs Still Widespread Across UK LONDON - Despite growing awareness of online security risks, a significant number of British users continue to rely on free virtual private network (VPN) services, according to a recent survey conducted by NordVPN. The report reveals that 12% of UK VPN users still opt for free services, exposing themselves to potential data collection and weak encryption integration. NordVPN's August survey found that while awareness of online security has increased sharply to 80%, with the UK surpassing levels in the US, Canada, and Australia, a steady slice of users continues to choose free VPNs. "People understand security intuitively," said Marijus Briedis, CTO of NordVPN. "However, online threats often feel abstract until one becomes a victim." The survey's findings are concerning, as free VPN services often come with hidden costs, including data collection and potential malware integration. These risks can compromise users' sensitive information, making them vulnerable to cyber attacks. Background research suggests that the allure of free VPNs lies in their convenience and ease of use. Many users may not be aware of the potential risks associated with these services or may prioritize short-term benefits over long-term security. "Free VPNs are often a false economy," said Briedis. "While they may seem like a bargain, they can ultimately cost users more in terms of compromised data and lost trust." The UK's reliance on free VPNs is not unique to the country. A TechRadar survey in May revealed that nearly 1 in 4 readers continued to use free VPN services. However, NordVPN's findings suggest that basic knowledge alone is not enough to dissuade people from using these services. As online security continues to evolve, experts warn of the potential consequences of relying on free VPNs. "The choice between a paid and free VPN service is not just about cost," said Briedis. "It's about prioritizing data protection and online safety." In response to the survey's findings, NordVPN is urging users to prioritize their online security by choosing reputable, paid VPN services. The company offers a range of features designed to protect users' sensitive information, including advanced encryption protocols and robust server networks. As the UK continues to grapple with the implications of relying on free VPNs, experts emphasize the need for greater awareness and education about online security risks. By prioritizing data protection and choosing reputable VPN services, users can safeguard their sensitive information and avoid potential cyber threats. Byline: Emily J. Miller is a technology journalist covering AI, cybersecurity, and emerging trends in the tech industry. *Reporting by Techradar.*