Google Chrome Silences Pesky Notifications
In a move to reduce digital noise, Google has announced that its Chrome web browser will automatically disable browser notifications from websites users haven't interacted with recently. This feature, set to launch on both Android and desktop versions of Chrome, aims to curb the overwhelming number of unwanted alerts and updates.
Timeline:
The new feature builds upon existing functionality in Chrome's Safety Check, which revokes camera and location permissions for infrequently visited sites. According to Google, this change will take effect soon, with no specific date announced.
Immediate Impact:
This move is expected to significantly reduce the number of notifications users receive from websites they've abandoned or lost interest in. For web developers and marketers relying on notifications to engage users, this shift may prompt a reevaluation of their strategies.
Background Context:
Google's data reveals that less than 1% of all notifications receive any interactions from users. The company acknowledges that while some notifications can be helpful, the high volume of unwanted alerts has become a significant issue for many users.
What Happens Next:
As Chrome's new feature rolls out, web developers and marketers will need to adapt their strategies to ensure they're not inadvertently contributing to digital noise. This change may also encourage websites to reconsider how often they send notifications, potentially leading to more targeted and effective communication with users.
*This story is developing. Information compiled from Techcrunch reporting.*
