Apple Brings Live NBA Games to Vision Pro in 2026
In a groundbreaking partnership, Apple is set to revolutionize the way fans experience live basketball games with the introduction of select Los Angeles Lakers matches on its Vision Pro headset during the 2025-2026 season. The innovative streaming deal with Spectrum SportsNet will bring immersive, VR-friendly filming to the masses, offering perspectives previously unimaginable in traditional broadcasts.
According to Apple, the partnership will allow fans to experience live games in a way that's "impossible to capture in traditional broadcasts." The company claims this will be made possible through its proprietary Immersive video format, which was also used to capture the Metallica concert film released earlier this year. The move is expected to give Vision Pro owners a reason to dust off their headsets and get ready for some thrilling basketball action.
"We're excited to bring the excitement of live NBA games directly to our customers," said an Apple spokesperson. "This partnership with Spectrum SportsNet will not only enhance the viewing experience but also provide fans with unique perspectives on the game."
The live games will be limited to headset owners living in the Lakers' regional broadcast territory, which includes Southern California, Hawaii, and parts of southern Nevada. Fans will likely need a subscription to access the live streams, although Apple has confirmed that full replays and highlights will be available in "select countries and regions" from both the SportsNet and NBA apps.
The partnership marks a significant milestone for Apple's Vision Pro headset, which has been criticized for its limited content offerings. The addition of live sports programming is expected to boost sales and further establish the device as a leading media consumption platform.
The Lakers, who have a rich history in the NBA, will be the first team to benefit from this innovative partnership. With a roster featuring stars like LeBron James and Anthony Davis, fans can expect some electrifying performances on the court.
While details of the game schedule are still pending, Apple and Spectrum SportsNet plan to announce their final plans this fall, with the first games streaming early 2026. As the sports world continues to evolve, one thing is clear: Apple's Vision Pro headset is about to become a must-have for any basketball fan.
In related news, the NBA has seen a significant increase in viewership over the past few seasons, with the league averaging over 1.3 million viewers per game in the 2024-2025 season. The introduction of live games on Apple's Vision Pro headset is expected to further boost ratings and cement the NBA's position as one of the world's most popular sports leagues.
As the countdown begins to the 2026-2027 season, one thing is certain: fans will be eager to experience the magic of live basketball in a whole new way. With Apple's Vision Pro headset at the forefront of this innovation, it's an exciting time for sports enthusiasts and technology buffs alike.
*Reporting by Engadget.*