Indo Warehouse's Mission to Globalize Indo House Music Gains Momentum
In a bid to revolutionize the music scene, Indo Warehouse has been making waves with its unique blend of electronic beats infused with South Asian culture. Launched in February 2022 by Kunal Merchant and Kahani, the duo's vision is to take the Indo House genre global.
According to Merchant, "We both loved music all our lives, but never thought we'd be pursuing it the way we are today." The idea for Indo Warehouse was born on a beach in Mexico during the pandemic, when Merchant sensed a gap in South Asian representation in electronic music. He reached out to Kahani, who had been DJing and experimenting with music, and the two began collaborating.
Their underground test events in New York quickly gained traction, and soon they were performing on global stages. Indo Warehouse's mission is to create a global movement that celebrates the fusion of electronic music and South Asian culture. "We're not just creating music; we're building a community," Merchant said.
The Indo House genre has its roots in traditional Indian music, but with a modern twist. The sound is characterized by its infectious beats, mesmerizing melodies, and lyrics that often reflect on themes of love, identity, and social justice. With its unique blend of East meets West, Indo Warehouse's music has resonated with audiences worldwide.
Industry experts say the duo's innovative approach to music production and their commitment to showcasing South Asian talent have been key factors in their success. "Indo Warehouse is a breath of fresh air in the electronic music scene," said Rohan Joshi, a music producer and DJ based in London. "Their music is not only catchy but also authentic and meaningful."
As Indo Warehouse continues to gain momentum, they are set to release new music and collaborate with international artists. Their next project, a mixtape featuring tracks from around the world, is expected to drop later this year.
With their sights set on global domination, Indo Warehouse's mission to turn the Indo House genre into a global movement shows no signs of slowing down. As Merchant puts it, "We're just getting started."
Background:
The Indo House genre has its roots in traditional Indian music, but with a modern twist. The sound is characterized by its infectious beats, mesmerizing melodies, and lyrics that often reflect on themes of love, identity, and social justice.
Additional Perspectives:
Music industry experts say the duo's innovative approach to music production and their commitment to showcasing South Asian talent have been key factors in their success. "Indo Warehouse is a breath of fresh air in the electronic music scene," said Rohan Joshi, a music producer and DJ based in London.
Current Status and Next Developments:
With their sights set on global domination, Indo Warehouse's mission to turn the Indo House genre into a global movement shows no signs of slowing down. As Merchant puts it, "We're just getting started." Their next project, a mixtape featuring tracks from around the world, is expected to drop later this year.
Sources:
Kunal Merchant and Kahani, co-founders of Indo Warehouse
Rohan Joshi, music producer and DJ based in London
*Reporting by Billboard.*
