Google Chrome Silences Pesky Notifications
In a move to reduce digital noise, Google announced on Friday that its Chrome web browser will automatically disable browser notifications for websites users haven't interacted with recently. This feature, set to launch on both Android and desktop versions of Chrome, aims to curb the proliferation of unwanted alerts and updates.
Timeline:
The new feature builds upon existing functionality in Chrome's Safety Check, which revokes camera and location permissions from inactive websites. Google plans to roll out this update in the coming weeks, with no specific date announced.
Immediate Impact:
This change could significantly impact websites that rely heavily on notifications to engage users. By silencing these alerts, Chrome is effectively limiting their ability to grab attention without user interaction. According to Google's own data, less than 1% of all notifications receive any interactions from users.
Background Context:
Google acknowledges that browser notifications, as designed, may have been a flawed concept. The company notes that its data shows users receive a high volume of notifications but rarely engage with them. This move is seen as an effort to strike a balance between providing useful information and respecting user time.
What's Next:
As Chrome begins to silence unwanted notifications, websites will need to adapt their strategies for engaging users. This change could push spammy sites to reconsider their notification policies, potentially leading to a more streamlined online experience. With this update, Google is taking steps towards creating a more user-centric web environment.
*This story is developing. Information compiled from Techcrunch reporting.*
