Apple Shuts Down Clips App, Urges Users to Export Videos Before October 10

Apple Discontinues Clips App, Encourages Users to Export Videos In a move that signals the end of an era for mobile video creation, Apple has announced the discontinuation of its Clips app. As of October 10, new users can no longer download the app from the App Store, and existing users will not receive any further updates. According to a support page on the Apple website, existing users can continue to use Clips on current or earlier versions of iOS and iPadOS. However, without updates, the app's functionality is likely to become increasingly limited over time. To mitigate this issue, Apple is advising users to export their Clips videos to their photo library, where they can be viewed and edited using other apps. Launched in 2017, Clips was designed to allow users to create short-form video content with filters, emojis, and music. The app was seen as a response to the rise of social media platforms like Snapchat and Instagram Stories. "Clips was Apple's attempt to offer an alternative to social networks," said Brian Heater, TechCrunch's senior editor. "It allowed users to showcase their creativity without being tied to a specific platform." The discontinuation of Clips raises questions about Apple's priorities in the mobile video creation space. While the company has not provided a clear explanation for its decision, it is likely that the app's limited user base and lack of updates contributed to its demise. As users begin to export their Clips videos, they may find themselves at a crossroads. With no further support from Apple, existing users will need to rely on third-party apps or other platforms to continue editing and sharing their content. This shift could have significant implications for the mobile video creation ecosystem, as users adapt to new tools and workflows. In a statement, an Apple spokesperson said, "We appreciate our customers' creativity and enthusiasm for Clips, but we are focusing our efforts on other products and services that better align with our overall vision." The discontinuation of Clips serves as a reminder that even the most innovative apps can fall out of favor over time. As users look to the future of mobile video creation, they may find themselves drawn to new platforms and tools that offer more flexibility and support. Background: Apple launched Clips in 2017 as a way for users to create short-form video content with filters, emojis, and music. The app was seen as a response to the rise of social media platforms like Snapchat and Instagram Stories. Current Status: As of October 10, new users can no longer download Clips from the App Store, and existing users will not receive any further updates. Next Developments: Users are advised to export their Clips videos to their photo library, where they can be viewed and edited using other apps. The discontinuation of Clips raises questions about Apple's priorities in the mobile video creation space, and its implications for the ecosystem as a whole. *Reporting by Techcrunch.*