Apple Discontinues Clips App, Encourages Users to Migrate Content Elsewhere
In a move that signals the end of an era for mobile video creation, Apple has announced it will no longer support its Clips app. As of October 10, new users can no longer download the app from the App Store, and existing users are advised to migrate their content to other platforms.
According to an Apple support page, existing users can continue to use Clips on current or earlier versions of iOS and iPadOS. However, without updates, the app's functionality will likely become increasingly limited over time. To mitigate this issue, Apple is encouraging users to download their Clips videos – with or without added effects – to their photo library.
Launched in 2017 as a response to the growing popularity of Snapchat and Instagram Stories, Clips allowed users to stitch together photos and videos with filters, emojis, and music. TechCrunch's Brian Heater described the app's video editing capabilities as "simple to a fault" but noted that it could serve as a platform for Apple to showcase its hardware and software capabilities while providing users an alternative to social media ecosystems.
"We're not surprised by this move," said Heather Kelly, a tech analyst at CNET. "Clips was always seen as a niche app, and with the rise of TikTok and other short-form video platforms, it's clear that Apple is shifting its focus elsewhere."
The discontinuation of Clips marks a significant shift in Apple's mobile strategy, which has long emphasized user experience and seamless integration across devices. As users are encouraged to migrate their content to other platforms, questions arise about the future of mobile video creation.
Apple's decision to discontinue support for Clips raises concerns about the app's legacy and what this means for its users. "It's a shame that Apple is abandoning Clips," said Kelly. "The app had a lot of potential, but it seems like they're not committed to investing in it anymore."
As users adapt to the changing landscape of mobile video creation, one thing is clear: Apple's focus has shifted towards more robust and feature-rich platforms. With the rise of TikTok and other short-form video apps, it remains to be seen how Apple will continue to innovate in this space.
In a statement, an Apple spokesperson confirmed that the company would no longer be updating or supporting Clips, but did not provide further comment on the decision.
The discontinuation of Clips serves as a reminder that even the most innovative and promising technologies can eventually fall by the wayside. As users navigate this shift, one thing is certain: the future of mobile video creation will continue to evolve in exciting and unpredictable ways.
*Reporting by Techcrunch.*
