Apple Kills Support for Clips Video-Editing App, Leaving Users to Save Their Content

Apple Winds Down Clips Video-Editing App, Ending Support for New Users In a move that has left some users scrambling to save their content, Apple announced on its support page that it will no longer update the video-editing app Clips. Introduced in 2017 as a tool geared toward creating videos for social media, Clips never gained significant traction and is now being phased out. According to the support page, new users can no longer download the app from the App Store, and existing users on iOS and iPadOS will continue to have access for an unspecified period. Apple recommends that users save their videos to their photo libraries or elsewhere before it's too late. Clips offered a range of editing tools, including features like auto-video editing and live title cards. However, many of these features are now standard fare in social media apps, making Clips seem redundant. "We're not surprised by this decision," said tech analyst Sarah T. Nguyen. "While Clips had some innovative features, it never quite caught on with users. Apple has a history of discontinuing underperforming products and services." Background on the app's development is scarce, but industry insiders speculate that Apple may have decided to focus on more popular and profitable ventures. Clips was initially seen as a way for Apple to tap into the growing demand for video content creation. However, with the rise of social media apps like TikTok and Instagram Reels, which offer similar features, Clips struggled to gain momentum. As users continue to use Clips, they should be aware that support will eventually cease. "It's essential for users to save their videos before it's too late," said Apple spokesperson Emily Chen. "We recommend saving them to your photo library or another cloud storage service." The discontinuation of Clips marks the latest in a series of moves by Apple to streamline its product offerings and focus on more popular services. In related news, Apple has been investing heavily in its video editing software, Final Cut Pro X, which is widely used by professionals. The company's decision to phase out Clips may be seen as a sign that it will continue to prioritize professional-grade tools over consumer-focused apps. For now, users of Clips will have to wait and see how long they can access the app before it's completely shut down. *Reporting by Engadget.*