Halloween 2025 Sets Record: Americans to Spend $13.1 Billion This Year

Halloween 2025: A Record-Breaking Scare For Consumers Contrary to expectations, Halloween 2025 is shaping up to be the biggest spending season in the holiday's retail history, with Americans projected to shell out a record $13.1 billion this year. According to the National Retail Federation (NRF), per-person spending is expected to hit an all-time high of $114.45, nearly $11 more than last year and $6 above the 2023 record. Nearly three-quarters (73%) of Americans plan to celebrate Halloween, with 63% saying they will spend more on costumes, decorations, and other items. The NRF expects this surge in spending to be driven by inflation, with consumers paying more for the same products rather than buying more. This trend is particularly concerning for low-income households, who may struggle to afford even basic Halloween necessities. In response to these projections, retailers are gearing up for a busy season, with many offering early sales and promotions to attract customers. Some experts warn that this could lead to overconsumption and waste, exacerbating the already pressing issue of holiday waste. Halloween's cultural significance extends beyond consumer spending, however. For many communities, the holiday is an opportunity to come together and celebrate diversity, creativity, and inclusivity. As Americans prepare for a record-breaking Halloween season, it remains to be seen how this trend will impact local economies, community relationships, and individual experiences. What happens next? As Halloween approaches, consumers are advised to plan carefully, prioritize needs over wants, and consider the environmental and social implications of their spending choices. Retailers, meanwhile, must balance profit margins with responsible business practices that promote sustainability and inclusivity. *This story is developing. Information compiled from Forbes reporting.*