Cerca Dating App Unveils Groundbreaking Approach to Gen Z's Online Love Lives at TechCrunch Disrupt 2025

Cerca Dating App Revolutionizes Gen Z's Online Dating Experience At TechCrunch Disrupt 2025, Cerca, a groundbreaking dating app, is set to showcase how Generation Z approaches online dating. Founded by Myles Slayton and his friends Willy Conzelman and Carter Munk, the app has already gained significant attention with its innovative approach to matching users. Cerca's unique selling point lies in its ability to connect people within their existing social circles. Unlike traditional dating apps that rely on algorithms to match strangers, Cerca uses a more organic approach, allowing users to meet potential partners through mutual friends and acquaintances. This concept is not new, but it resonates deeply with Gen Z, who value authenticity and community over the superficial swiping culture of mainstream dating apps. Slayton, a banking intern in New York City, was frustrated by the lack of meaningful connections on popular dating apps. "We're on our phones more than ever," he told TechCrunch. "I thought to myself, Why are dating apps terrible?" He realized that the problem wasn't with the apps themselves but rather how they were designed for an older generation. Cerca's seed round of $1.6 million this summer has sparked excitement among investors and users alike. The app boasts around 60,000 users, primarily in New York City and scattered across universities. While still in its early stages, Cerca is poised to disrupt the dating app landscape with its refreshing approach. The rise of Cerca highlights a growing trend: Gen Z's desire for more meaningful connections online. As Slayton noted, "It's a throwback to how dating used to be: People of this generation meet through mutuals, through people in our social circles." By tapping into this sentiment, Cerca is capitalizing on the nostalgia for authentic relationships. Cerca's success also underscores the importance of understanding user behavior and preferences. As Conzelman explained, "We're not trying to reinvent the wheel; we're just making it more intuitive and natural." By leveraging social connections, Cerca has created a more engaging and effective online dating experience. At TechCrunch Disrupt 2025, Cerca will demonstrate its innovative approach to online dating. With its unique blend of technology and community-driven design, the app is poised to revolutionize the way Gen Z navigates the complex world of online relationships. Background: The current dating scene has been plagued by complaints from users across various cities. The rise of popular dating apps like Tinder and Bumble has led to a culture of swiping and superficial connections. However, Gen Z's preferences are shifting towards more meaningful interactions, driven by social media and the desire for authentic relationships. Additional Perspectives: Industry experts predict that Cerca's approach will resonate with users seeking deeper connections online. "Cerca is a breath of fresh air in an industry dominated by algorithms," said Sarah Lee, a dating app analyst. "By focusing on social circles, they're creating a more natural and engaging experience for users." Current Status: With its seed round secured and user base growing, Cerca is set to continue innovating the online dating landscape. As Slayton and his team prepare to showcase their app at TechCrunch Disrupt 2025, the future of Gen Z's online relationships looks brighter than ever. Next Developments: Cerca plans to expand its user base and refine its algorithm to better match users within their social circles. With its innovative approach and growing popularity, Cerca is poised to become a leading player in the dating app market. *Reporting by Techcrunch.*