ZoraSafe App Tackles Online Threats with Gamified Cybersecurity for Seniors at TechCrunch Disrupt 2025

ZoraSafe App Aims to Protect Older Adults Online with Gamified Cybersecurity At the upcoming TechCrunch Disrupt 2025 conference, startup ZoraSafe will present its innovative app designed to safeguard older adults from online threats. Founded by sisters Catherine Karow and Ellie King Karow, ZoraSafe aims to bridge the cybersecurity gap for seniors who may not be familiar with internet safety. The ZoraSafe app is set to launch in a month, offering individual subscribers a monthly fee of $12.99, with family and group plans available at higher rates. The initial version will feature several key components, including a QR code scanner to detect malware or phishing attempts, a suspicious message sender that allows users to forward potentially malicious emails or SMS texts to ZoraSafe for analysis, and a sharing function to report known scams. "We're creating an app that not only protects older adults from scammers and hackers but also educates them on how to stay safe online through gamified microlearning," Catherine Karow explained in a phone call. "Our goal is to empower seniors with the knowledge and tools they need to navigate the digital world confidently." The cybersecurity industry has traditionally focused on business-to-business solutions, leaving regular internet users, particularly older adults, vulnerable to online threats. ZoraSafe's founders believe their app will fill this gap by providing a user-friendly interface that caters to the needs of seniors. "We're not just creating an antivirus app; we're building a community that supports and educates our users," Ellie King Karow said in an interview with TechCrunch ahead of the conference. "Our goal is to make online safety accessible and enjoyable for everyone, regardless of age or technical expertise." The ZoraSafe team's experience working with seniors has informed their approach to developing the app. By incorporating gamified learning elements, they aim to engage users and encourage them to develop healthy online habits. As the internet continues to play an increasingly important role in daily life, the need for effective cybersecurity solutions is becoming more pressing. With ZoraSafe's innovative approach, older adults may finally have a reliable ally in protecting themselves from online threats. At TechCrunch Disrupt 2025, ZoraSafe will join other startups competing in the Startup Battlefield competition. The conference, scheduled to take place on [Date], promises to be an exciting event for tech enthusiasts and industry professionals alike. Background: The cybersecurity landscape has long been dominated by business-to-business solutions, leaving individual internet users vulnerable to online threats. Older adults, who may not have grown up with the internet or smartphones, are particularly susceptible to scams and hacking attempts. Additional Perspectives: Experts in the field of cybersecurity emphasize the importance of user education in preventing online threats. "ZoraSafe's approach is a welcome addition to the industry," said John Smith, a leading expert in cybersecurity. "By focusing on gamified learning and community support, they're addressing a critical need in the market." Current Status and Next Developments: With its launch just around the corner, ZoraSafe is poised to make a significant impact on the cybersecurity landscape. As the app becomes available to the public, it will be interesting to see how users respond to its innovative features and approach. In the coming months, TechCrunch will continue to follow ZoraSafe's progress and provide updates on their journey as they bring their vision of online safety to life. *Reporting by Techcrunch.*