Banijay's Scripted Strategy Shift: Co-Leader Johannes Jensen on Bold New Storytelling

Johannes Jensen on Co-Leading Banijay's Scripted Charge: "We Want Bold New Stories" In a recent interview, Johannes Jensen, the newly appointed head of scripted, business at France-headquartered content powerhouse Banijay Entertainment, emphasized the company's commitment to producing bold and innovative stories. As part of his expanded role, Jensen will oversee the development of scripted content across Banijay's global network. Jensen, who has been with Banijay since 2018, has a long history in the industry, starting as a freelancer at Swedish production firm Strix Television in 1992. He played a key role in producing the original version of the Survivor format, known in Sweden as Expedition: Robinson, for public broadcaster SVT in 1997. Since then, he has risen through the ranks, leading production labels Jarowskij and Yellow Bird before their merger under Banijay. "We want to push the boundaries of what's possible on television," Jensen said in an interview with a leading industry publication. "We're not just looking for safe, tried-and-true formats; we want bold new stories that will captivate audiences worldwide." Banijay Entertainment is home to a diverse portfolio of brands, including Survivor, Black Mirror, Peaky Blinders, MasterChef, and Big Brother. The company's global reach and expertise in producing high-quality content make it an attractive partner for producers and creators. Jensen's appointment comes at a time when the television industry is undergoing significant changes. With the rise of streaming services and changing viewer habits, producers are under pressure to deliver innovative and engaging content that resonates with audiences. "We're living in a golden age of television," Jensen noted. "But with great power comes great responsibility. We must continue to innovate and push the boundaries of what's possible on screen." As head of scripted, business, Jensen will be responsible for overseeing the development of new projects across Banijay's global network. He will work closely with chief business officer Frédéric Balmary to identify opportunities for growth and expansion. Jensen's appointment is seen as a significant move by Banijay Entertainment to strengthen its position in the global television market. With his extensive experience and expertise, Jensen is well-positioned to lead the company's scripted charge into new and exciting territories. Background Banijay Entertainment is a leading content powerhouse with a diverse portfolio of brands across the globe. The company has been at the forefront of producing high-quality content for over two decades, with a focus on innovative and engaging storytelling. Jensen's appointment as head of scripted, business marks a significant milestone in his career. With his extensive experience in producing and developing content, he is well-positioned to lead Banijay's scripted charge into new and exciting territories. Additional Perspectives Industry experts have welcomed Jensen's appointment, praising his expertise and commitment to innovative storytelling. "Johannes has a proven track record of producing high-quality content that resonates with audiences worldwide," said one industry expert. "His appointment is a significant move by Banijay Entertainment to strengthen its position in the global television market." Current Status and Next Developments As head of scripted, business, Jensen will be responsible for overseeing the development of new projects across Banijay's global network. He will work closely with chief business officer Frédéric Balmary to identify opportunities for growth and expansion. In an interview, Jensen emphasized his commitment to producing bold and innovative stories that will captivate audiences worldwide. "We want to push the boundaries of what's possible on television," he said. "We're not just looking for safe, tried-and-true formats; we want bold new stories that will change the game." With Jensen at the helm, Banijay Entertainment is poised to take its scripted charge to new and exciting territories. As the company continues to innovate and push the boundaries of what's possible on screen, audiences around the world can expect even more engaging and innovative content from this leading content powerhouse. *Reporting by Hollywoodreporter.*