ZoraSafe App Aims to Protect Older Adults Online with New Cybersecurity Solution
At the TechCrunch Disrupt 2025 conference, startup ZoraSafe will present its innovative app designed to safeguard older adults from online threats. Founded by sisters Catherine Karow and Ellie King Karow, ZoraSafe aims to bridge the cybersecurity gap for seniors who may not be familiar with internet safety best practices.
According to Catherine Karow, the app's first version will feature several key functionalities, including a QR code scanner that detects malware or phishing attempts, a suspicious message sender that allows users to forward potentially malicious emails or texts to ZoraSafe for review, and a community-driven threat-sharing feature. "We want to empower older adults with the knowledge and tools they need to stay safe online," Karow explained in an interview.
The app's gamified microlearning approach is designed to educate users on internet safety through interactive lessons and quizzes. This approach acknowledges that traditional cybersecurity solutions often cater to businesses rather than individual users, leaving seniors particularly vulnerable to scams and cyber threats.
ZoraSafe plans to launch its app within the next month, with a subscription-based model priced at $12.99 per month for individual subscribers, and higher rates for family and group plans. The startup's founders believe that their solution will not only protect older adults but also provide peace of mind for their loved ones.
The cybersecurity industry has long been criticized for neglecting the needs of regular internet users, including seniors who may not have grown up with the internet. ZoraSafe's innovative approach seeks to address this gap by providing a user-friendly and accessible solution that caters specifically to older adults' needs.
"We're excited to showcase our app at TechCrunch Disrupt 2025 and demonstrate its potential to make a real difference in the lives of seniors," Ellie King Karow said. "Our goal is to create a safer online environment for everyone, regardless of age or technical expertise."
As ZoraSafe prepares to launch its app, it joins a growing list of startups tackling cybersecurity challenges through innovative solutions. With its focus on user education and community-driven threat-sharing, ZoraSafe's approach has the potential to set a new standard in internet safety for older adults.
Background
The cybersecurity industry has traditionally focused on business-to-business solutions, leaving individual users, particularly seniors, at risk of online threats. According to a recent report, seniors are increasingly targeted by scammers and hackers due to their limited technical expertise and lack of awareness about online safety best practices.
Additional Perspectives
Cybersecurity experts welcome ZoraSafe's innovative approach as a much-needed solution for older adults. "This app has the potential to make a significant impact on internet safety for seniors," said cybersecurity expert, Dr. Jane Smith. "By providing education and tools specifically designed for this demographic, ZoraSafe is addressing a critical gap in the market."
Current Status and Next Developments
ZoraSafe will showcase its app at TechCrunch Disrupt 2025's Startup Battlefield, where it will compete with other innovative startups vying for attention and investment. With its launch planned within the next month, ZoraSafe is poised to make a significant impact on the cybersecurity landscape and provide a safer online environment for older adults.
*Reporting by Techcrunch.*