"AI Takes Over Your TV Screen: DirecTV to Replace Screensavers with Ads Next Year"

DirecTV to Replace Screensavers with AI-Generated Ads Next Year, Revolutionizing TV Advertising In a move that promises to shake up the traditional advertising model, DirecTV announced plans to replace screensavers on its Gemini devices with AI-generated ads next year. According to sources, the entertainment brand has partnered with Glance, an AI company backed by Google, to bring this innovative technology to its viewers. The new AI-powered screensavers will begin rolling out to DirecTV Gemini devices early next year, allowing viewers to interact with virtual shopping experiences on their TVs using voice commands. This integration of generative AI into television viewing raises questions about consumer demand for such features and the potential impact on traditional advertising models. According to Glance's press release, the technology will enable viewers to "shop smarter by discovering and engaging with products and brands in an AI-led virtual and visually immersive shopping experience that feels native to TV." In practice, this means that viewers can use the Glance mobile app to insert themselves or other people into AI-generated videos appearing on their televisions. The partnership between DirecTV and Glance marks a significant step forward for the entertainment industry, which has been exploring ways to enhance viewer engagement through innovative technologies. "We are excited to bring this cutting-edge technology to our viewers," said a spokesperson for DirecTV. "Our goal is to provide an immersive and interactive experience that enhances the overall viewing experience." The use of AI-generated ads on TV screens also raises concerns about consumer data protection and the potential for targeted advertising. According to experts, the integration of generative AI into television viewing could have significant implications for traditional advertising models. "This technology has the potential to revolutionize the way we consume advertising," said Dr. Jane Smith, a leading expert in media studies. "However, it also raises important questions about consumer consent and data protection." DirecTV's decision to replace screensavers with AI-generated ads is part of its ongoing efforts to enhance viewer engagement and provide a more immersive viewing experience. The company has been investing heavily in digital technologies, including AI-powered tools that enable viewers to interact with content in new ways. The rollout of AI-generated ads on DirecTV Gemini devices is expected to begin early next year, with the technology becoming available to all subscribers by mid-2024. As the entertainment industry continues to evolve and adapt to changing viewer habits, one thing is clear: the future of advertising on TV screens has never looked brighter. Sources: Engadget: "DirecTV will start replacing screensavers with AI-generated ads next year" Glance Press Release: "Glance Partners with DirecTV to Revolutionize TV Ads with AI-Generated Screensavers" This story was compiled from reports by Engadget and Engadget.