Microsoft's Xbox Consoles Struggle to Stay Afloat as Asus ROG Xbox Ally X Handheld Emerges as Competitor
According to Engadget, the Xbox Series S and X have faced multiple price hikes, which have significantly impacted their sales momentum. The situation has become so dire that major retailers like Costco have decided to drop Microsoft's consoles from their shelves. In response, some experts suggest that Microsoft should consider regrouping and releasing a new console in a year or two.
However, Asus has taken a different approach with the release of its ROG Xbox Ally X handheld, which is priced at $1,000. According to Gizmodo, this device is more of a PC than an Xbox console, despite carrying the Xbox name. The ROG Xbox Ally X can compete with Valve's Steam Deck in terms of gaming capabilities and has the added benefit of not being affected by kernel anti-cheat compatibility issues.
The Asus ROG Xbox Ally X handheld is a significant development in the gaming industry, as it marks the first time an Xbox-branded device has been released in five years. The device's ability to run Windows on a small screen makes it one of the best handheld PCs available. According to Engadget, Microsoft's efforts to improve Windows for smaller screens have contributed to the ROG Xbox Ally X's success.
The release of the Asus ROG Xbox Ally X raises questions about the future of the Xbox console line. With the device offering a PC-like experience and competing with Valve's Steam Deck, it is unclear whether traditional consoles will remain relevant in the gaming market. According to Gizmodo, "Everything is an Xbox now, right? If that's the case, why can't we mod our smart fridge or smart toaster with screens to transform them into the rough approximation of an Xbox gaming machine?"
Microsoft has not commented on its plans for the future of the Xbox console line. However, the company's decision to partner with Asus on the ROG Xbox Ally X suggests that it is exploring new avenues for its brand. As one expert noted, "The Xbox name is still a powerful brand, and Microsoft is likely looking for ways to leverage it in the market."
In conclusion, the release of the Asus ROG Xbox Ally X handheld has added another layer of complexity to the gaming industry's struggles with console sales. While the device offers a unique experience that combines PC-like capabilities with an Xbox name, its high price point may limit its appeal to some consumers. As the industry continues to evolve, it remains to be seen whether traditional consoles will remain relevant or if devices like the ROG Xbox Ally X will become the new standard.
Sources:
Engadget: "ASUS ROG Xbox Ally X review: An extra life for Xbox"
Gizmodo: "Asus ROG Xbox Ally X Review: Everything's an Xbox, Even When It's Not"
This story was compiled from reports by Engadget and Gizmodo.
