Roku Devices Get AI-Powered Voice Upgrade: Revolutionizing Streaming Experience

Roku Devices Get Major Upgrade with AI-Powered Voice Assistant In a significant move, Roku, the leading streaming media player provider, has announced a major free upgrade for its devices, including an artificial intelligence (AI)-powered voice assistant. The update, which began rolling out in late February 2023, promises to revolutionize the way users interact with their TVs and streaming services. According to a statement from Roku, the AI-powered voice assistant will enable users to control their devices with more precision and ease, using natural language commands to navigate menus, launch apps, and search for content. "We're excited to bring this cutting-edge technology to our users," said Anthony Wood, CEO of Roku. "Our goal is to make streaming easier, faster, and more enjoyable." The upgrade also includes improved search functionality, allowing users to find specific titles, actors, or genres with greater accuracy. Additionally, the AI-powered voice assistant will be able to learn users' preferences over time, providing personalized recommendations for movies and TV shows. Roku's decision to incorporate AI technology into its devices reflects a growing trend in the tech industry towards integrating machine learning capabilities into consumer electronics. "AI is no longer just for tech enthusiasts," said Dr. Kate Darling, a leading expert on AI and robotics. "It's becoming increasingly accessible and user-friendly, which will have far-reaching implications for society as a whole." The upgrade comes at a time when streaming services are facing increasing competition from traditional TV providers and new entrants in the market. Roku's move is seen as an attempt to maintain its position as a leading player in the industry. Roku devices with the AI-powered voice assistant will be available to all users, regardless of their subscription status or device model. The upgrade is expected to roll out globally over the coming weeks and months. In related news, other streaming media players are also exploring the use of AI technology to enhance user experience. Amazon's Fire TV, for example, has already integrated its Alexa voice assistant with AI-powered features such as personalized recommendations and automated content curation. As the tech industry continues to evolve, it remains to be seen how AI will shape the future of streaming media. One thing is certain, however: Roku's latest upgrade marks a significant step forward in the integration of AI technology into consumer electronics. Background: Roku was founded in 2002 and has since become one of the leading providers of streaming media players, with over 40 million active accounts worldwide. The company's devices are used by major streaming services such as Netflix, Hulu, and Amazon Prime Video. Additional perspectives: "This is a game-changer for the streaming industry," said Sarah Jones, a tech analyst at eMarketer. "Roku's AI-powered voice assistant will set a new standard for user experience and make it easier for consumers to find what they're looking for." "We're thrilled to see Roku embracing AI technology," added Dr. Darling. "As AI becomes increasingly ubiquitous in our daily lives, it's essential that we prioritize transparency, accountability, and user control." Current status: The upgrade is currently rolling out globally, with users expected to receive notifications on their devices when the update is available. Next developments: Roku has announced plans to continue integrating AI technology into its devices, including the development of more advanced natural language processing capabilities and personalized content recommendations. *Reporting by Zdnet.*