Bluehost Expands Global Reach to Bring Faster Hosting to Users
In a move aimed at reducing latency and improving site performance, Bluehost has expanded its global data center infrastructure to bring faster hosting to users worldwide. The company claims that this initiative will help businesses achieve better rankings on Google by leveraging the search engine's ranking signals, which reward websites that load faster and respond instantly.
According to Bluehost, the expansion includes seven major locations across Europe, Asia, and South America, including Frankfurt, Mumbai, São Paulo, Paris, Sydney, London, and Madrid. This physical proximity of servers to users is expected to improve load times and reliability, benefiting small business web hosting by reducing delays during browsing or checkout.
"We're excited to bring our fast and reliable hosting solutions to more businesses around the world," said Ryan Abernethy, Director of Product at Bluehost. "Our new infrastructure will help entrepreneurs and SMBs achieve better online performance, which is essential for success in today's digital landscape."
The expansion is part of Bluehost's ongoing efforts to improve its global reach and provide faster hosting solutions to users worldwide. The company claims that its new infrastructure can reduce latency by up to 120 milliseconds and deliver page load speeds two to three times faster than before.
Background and Context
Bluehost has been a leading provider of web hosting services for over two decades, with a strong presence in the global market. The company's expansion into new regions is part of its strategy to meet growing demand for fast and reliable online platforms.
Additional Perspectives
Industry experts welcome Bluehost's move as a positive step towards improving site performance and user experience. "Faster hosting solutions are essential for businesses looking to succeed online," said John Zeratsky, CEO of WordPress.com. "Bluehost's expansion will help more entrepreneurs and SMBs achieve their online goals."
Current Status and Next Developments
The new infrastructure is now live, with Bluehost continuing to monitor and improve its performance. The company plans to expand its global reach further in the coming months, with additional locations expected to be announced soon.
As the digital landscape continues to evolve, Bluehost's expansion serves as a reminder of the importance of fast and reliable hosting solutions for businesses worldwide. With this move, Bluehost solidifies its position as a leading provider of web hosting services, committed to delivering exceptional performance and user experience to users globally.
*Reporting by Techradar.*
