Apple Vision Pro AR/VR Headset Gets Upgrade, But Price Remains Steep at $3,500

Apple's Vision Pro AR/VR Headset Gets Upgrade, Still Costs $3,500 Cupertino, CA - Apple has released an upgraded version of its Vision Pro augmented reality (AR) and virtual reality (VR) headset, which boasts improved performance, display rendering, and battery life. However, the price remains unchanged at $3,499, sparking concerns about the product's commercial viability. The new Vision Pro features Apple's M5 processor, which provides a significant boost in processing power, enabling faster AI-powered workflows and more seamless interactions with virtual environments. The upgraded headset also boasts improved display rendering, allowing for more detailed and realistic graphics. Additionally, the battery life has been extended to provide users with more uninterrupted usage. "We're committed to delivering the best possible experience for our customers," said an Apple spokesperson. "The M5 processor is a significant upgrade that will enable new use cases and applications for the Vision Pro." The original Vision Pro was launched last year with great fanfare, touted as the ultimate entertainment device. However, it failed to live up to expectations, selling only a limited number of units. Despite this, Apple has stuck to its roadmap, releasing the upgraded version without any significant price reduction. Industry analysts have expressed skepticism about the product's commercial prospects. "The Vision Pro is a niche product that caters to a specific audience," said an analyst at a leading tech research firm. "While it may appeal to early adopters and enthusiasts, it's unlikely to gain widespread adoption due to its high price point." The upgraded Vision Pro is available for pre-order starting today, with shipments expected to begin next week. Background Apple's Vision Pro was launched in 2024 as a premium AR/VR headset designed for entertainment, gaming, and productivity. The device features a range of advanced technologies, including spatial audio, eye-tracking, and hand-tracking capabilities. However, its high price point has been a major hurdle to adoption. Implications The upgraded Vision Pro may appeal to early adopters and enthusiasts who are willing to pay a premium for cutting-edge technology. However, it remains to be seen whether the product will gain wider acceptance in the market. The lack of significant price reduction raises questions about Apple's strategy and commitment to making the product more accessible to a broader audience. Next Developments Apple has not provided any information on future upgrades or revisions to the Vision Pro. However, industry analysts expect the company to continue investing in AR/VR technologies, potentially exploring new use cases and applications for the headset. *Reporting by Variety.*