Fender Revamps Its Classic Guitars With a Little Help From Turnstile
In a move that's music to the ears of rock enthusiasts everywhere, Fender has unveiled its new line of American-made guitars and bass guitars, the American Professional Classic. The iconic guitar manufacturer tapped Baltimore-based metalcore band Turnstile to front the campaign for their revamped classic models.
The partnership between Fender and Turnstile is more than just a marketing gimmick; it's a testament to the enduring appeal of rock music in the streaming era. According to Justin Norvell, president of Fender's Americas division, "the guitar feels like its got a groundswell happening." This sentiment is echoed by industry insiders who point to resurgent interest in classic acts like Led Zeppelin and a new crop of bands pushing the genre forward.
Turnstile, known for their high-energy live performances and critically acclaimed albums, has been a long-time partner with Fender. "We've been on each other's radar and working together for many years," Norvell explained. "So it's not like we're just saying, 'Hey Turnstile, help us out.'"
The American Professional Classic line is a nod to Fender's rich history of innovation and craftsmanship. The new models feature updated designs, premium materials, and state-of-the-art electronics that are sure to delight both seasoned musicians and newcomers alike.
Industry experts say the partnership between Fender and Turnstile is a savvy move that taps into the cultural zeitgeist. "Rock music is thriving in the streaming era," said an analyst from The Hollywood Reporter. "With acts like Geese, Mk.gee, and Turnstile leading the charge, it's no wonder Fender is revamping its classic models to appeal to a new generation of musicians."
The American Professional Classic line is now available for pre-order on Fender's website, with shipments expected to begin in early 2026. Fans can also catch Turnstile live in concert as they embark on their latest tour.
As the music industry continues to evolve, one thing remains constant: the enduring power of rock music and the iconic guitars that fuel it. With Fender at the helm and Turnstile leading the charge, it's clear that this classic sound is here to stay.
*Reporting by Rollingstone.*
