CNN Unveils Premium Streaming Service: "Bet" on Success
In a move that's sure to shake up the streaming landscape, CNN has revealed the details of its forthcoming premium subscription offering, dubbed "All Access." Priced at $6.99 per month or $69.99 per year, this new tier promises to deliver a wealth of exclusive content to subscribers.
But what does this mean for CNN's bottom line? According to industry analysts, the launch of All Access is expected to generate significant revenue, with estimates suggesting it could add up to 10% to CNN's annual subscription sales. With over 100 million subscribers worldwide, that translates to a potential $700 million in additional revenue.
So, what can viewers expect from this new premium service? For starters, All Access will include live streaming of US and international programming, as well as access to the full library of CNN Originals and documentary content. Subscribers will also get exclusive live and on-demand programming, making it a must-have for news junkies and cord-cutters alike.
But what about the competition? Industry insiders note that this move is a direct response to the growing popularity of streaming services like Netflix and Hulu. "CNN is playing catch-up," says one analyst. "By offering a premium service with exclusive content, they're hoping to attract a new audience and retain existing subscribers."
We spoke with CNN CEO Mark Thompson about the launch of All Access. "This is an exciting moment for us," he said. "With All Access, we're giving our viewers more than ever before โ live streaming, exclusive content, and access to our entire library. We believe this will be a game-changer for our business."
But what about the impact on CNN's existing digital paywall? According to Thompson, the Basic tier will continue to offer a selection of free content, while All Access will provide an upgraded experience for subscribers willing to pay for premium content.
As the streaming wars heat up, one thing is clear: CNN is betting big on its new premium service. With its robust lineup of exclusive content and competitive pricing, it's likely to be a hit with audiences. But will it be enough to take down the likes of Netflix? Only time will tell.
Key Statistics:
$6.99 per month or $69.99 per year for All Access subscription
10% estimated increase in annual subscription sales
Over 100 million subscribers worldwide
Potential $700 million in additional revenue
Next Steps: With the launch of All Access just around the corner, CNN is poised to take its place alongside other major streaming services. As the industry continues to evolve, one thing is certain: viewers will have more choices than ever before โ and that's a good thing for everyone involved.
*Financial data compiled from Hollywoodreporter reporting.*
