Apple TV and Peacock Team Up on Bundled Streaming Service
A new streaming bundle is set to hit the market, as Apple TV and NBCUniversal's Peacock have partnered to offer a combined subscription service starting at $15 per month. This move allows users access to original programming from both platforms, including network and cable shows.
The bundled service will be available on October 20, with a price point that represents a discount of around 9 dollars compared to subscribing to each platform individually. Apple TV recently rebranded and increased its monthly cost to $13, while Peacock starts at $11 per month for the ad-supported version. The bundle's pricing is competitive, especially in today's economic climate.
The partnership between Apple TV and Peacock marks a significant development in the streaming industry, where companies are increasingly looking for ways to offer more value to customers. This move could potentially disrupt the market by providing a more affordable option for consumers.
"We're excited to bring together two of the biggest names in streaming," said an Apple spokesperson. "This partnership will give users access to a vast library of content and provide a unique viewing experience."
The bundled service includes Peacock's ad-supported tier, which costs $15 per month. However, users who opt for the ad-free version will be charged $20 per month. This is slightly higher than the standalone price of $17 per month for an ad-free Peacock subscription.
Apple One subscribers will receive a 35 percent discount on Peacock Premium Plus plans, further sweetening the deal. The partnership between Apple TV and Peacock is seen as a strategic move to compete with other streaming giants like Netflix and Amazon Prime Video.
For those unfamiliar with Apple TV, it's a popular streaming platform known for its original sci-fi series, such as "Severance" and "For All Mankind." The platform also hosts comedy shows like "The
In related news, the partnership between Apple TV and Peacock is expected to have significant implications for the streaming industry. As more companies look to offer bundled services, consumers can expect to see a shift towards more affordable and flexible viewing options.
As of now, the bundled service will be available on October 20, with users able to sign up through both the Apple TV and Peacock websites. The partnership between Apple TV and Peacock marks an exciting development in the world of streaming, and it remains to be seen how this move will impact the industry as a whole.
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*Reporting by Engadget.*