The Jobs Sora Could Erase—And Who It’ll Hit First
Oct 17, 2025, 03:02am EDT
OpenAI's recent launch of its video generation tool, Sora, has sent shockwaves across the globe. The platform's ability to create realistic and controllable videos has raised concerns about the potential misuse of AI-generated content. As users continue to experiment with Sora, experts warn that certain jobs may become obsolete, leaving many professionals in a precarious position.
According to Dr. Janice Gassam Asare, Ph.D., Senior Contributor at Forbes, "The rise of Sora and similar AI tools has the potential to disrupt industries such as entertainment, advertising, and even education." Dr. Asare notes that with Sora's capabilities, users can create high-quality videos that are almost indistinguishable from reality, raising questions about the need for human actors and content creators.
One of the most significant concerns surrounding Sora is its ability to generate realistic videos of deceased public figures. Videos of 2Pac, Martin Luther King Jr., Robin Williams, Stephen Hawking, Elvis Presley, Kobe Bryant, and others have been popping up across the internet, sparking debate about the ethics of AI-generated content.
While OpenAI has included a watermark on generated videos to prevent misuse, experts warn that tools are already available to remove these watermarks. This raises concerns about the potential for Sora-generated content to be used in malicious ways, such as creating deepfakes or spreading misinformation.
The implications of Sora's capabilities extend beyond the entertainment industry. As AI-generated content becomes more prevalent, professionals in fields such as journalism, marketing, and education may find themselves replaced by machines.
Dr. Asare emphasizes that "the key to mitigating these effects is not to restrict access to AI tools but to educate users about responsible use." She suggests that policymakers and industry leaders must work together to establish guidelines for the development and deployment of AI technologies like Sora.
As the world continues to grapple with the implications of Sora, experts warn that certain jobs may become obsolete. According to a report by Futurism, industries such as:
Entertainment: Actors, directors, and producers may find themselves replaced by AI-generated content.
Advertising: Advertisers may rely on AI-generated videos to create engaging commercials.
Education: Educators may use Sora-generated videos to create interactive learning experiences.
The current status of Sora is that it has been launched as a beta platform, with OpenAI continuing to refine its capabilities. As the tool becomes more widely available, experts caution that users must be aware of the potential consequences of their actions.
In conclusion, the launch of Sora has sparked a necessary conversation about the responsible use of AI technologies. While the platform's capabilities are undeniably impressive, they also raise important questions about the future of work and the need for education and regulation in the development and deployment of AI tools.
*Reporting by Forbes.*
