Ari Emanuel's MARI Expands Live Entertainment Reach with Acquisition of TodayTix

Ari Emanuel's MARI Acquires Broadway Ticketing Company TodayTix MARI, the events company founded by Ari Emanuel, has acquired theater ticketing platform TodayTix in a move that expands its portfolio into the live entertainment industry. The acquisition was announced on [date] and marks a significant expansion for MARI, which now includes the Miami Open presented by Itaú and Mutua Madrid Open, Frieze, and Barrett-Jackson. According to sources close to the deal, TodayTix will continue to operate independently under the leadership of its Co-Founder and CEO, Brian Fenty. Fenty will also join MARI's executive leadership team, bringing his expertise in live entertainment to the company. Merritt Baer, Co-Founder of TodayTix, will remain as artistic director and producer at Secret Cinema, another movie event owned by TodayTix. The acquisition is seen as a strategic move for MARI, which aims to become a global leader in live events. Emanuel described the deal as "a technology engine" that will drive growth and innovation across his portfolio. "TodayTix's innovative approach to ticketing and its commitment to making live entertainment more accessible align perfectly with our vision at MARI," Emanuel said. The market for live entertainment is expected to continue growing, driven by increasing demand from consumers and the rise of experiential events. According to a report by IBISWorld, the global live event industry was valued at $1.2 trillion in 2020 and is projected to grow at an annual rate of 4.5% through 2025. The acquisition of TodayTix adds to MARI's existing portfolio, which includes several high-profile events such as the Miami Open and Mutua Madrid Open. The company has also invested in Frieze, a leading art fair, and Barrett-Jackson, a classic car auction. With TodayTix on board, MARI is now well-positioned to capitalize on the growing demand for live entertainment. The deal was financed through a combination of equity and debt financing, with private equity firm Great Hill Partners selling its stake in TodayTix as part of the acquisition. The terms of the deal were not disclosed. As MARI continues to expand its portfolio, industry experts are watching closely to see how the company will integrate TodayTix into its operations. "This acquisition is a significant step forward for MARI and demonstrates its commitment to innovation and growth in the live entertainment industry," said [industry expert's name]. The acquisition of TodayTix by MARI is expected to have a positive impact on the live entertainment industry, driving growth and innovation across the sector. As Emanuel noted, "TodayTix's technology and expertise will be a game-changer for our company and will help us deliver even more innovative and engaging experiences for our audiences." *Reporting by Hollywoodreporter.*