Bryan Cranston, SAG-AFTRA and Agents Applaud Fixes to Open AI's Sora 2 After Outcry
OpenAI has addressed concerns surrounding its Sora 2 platform by implementing new guardrails to protect actors' voices and likenesses. The move has been welcomed by actor Bryan Cranston, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and top talent agencies.
According to a statement issued by SAG-AFTRA on Monday, OpenAI's updates to Sora 2 have alleviated fears raised by Cranston and others when the AI video platform initially allowed users to create content featuring his image without permission. "I was deeply concerned not just for myself, but for all performers whose work and likenesses could be exploited," Cranston said in a statement.
The new guardrails on Sora 2 are designed to prevent unauthorized use of actors' voices and images. This includes features such as explicit consent requirements and more stringent moderation tools. "We appreciate OpenAI's commitment to protecting the rights of performers and ensuring that their work is used responsibly," said Rebecca Damon, SAG-AFTRA president.
The controversy surrounding Sora 2 highlighted the need for greater transparency and accountability in AI development. As AI-generated content becomes increasingly prevalent, concerns about ownership, consent, and exploitation are growing. "This is a critical moment for the industry to come together and establish clear guidelines for responsible AI use," said Damon.
SAG-AFTRA has been at the forefront of advocating for performers' rights in the age of AI. The union has worked closely with OpenAI to address concerns and develop solutions that balance innovation with protection for actors. "We are committed to ensuring that performers have a voice in shaping the future of AI and its impact on their work," said Damon.
The updates to Sora 2 mark a significant step forward in addressing the challenges posed by AI-generated content. As the industry continues to evolve, it is essential that developers prioritize transparency, accountability, and performer rights. "This is a positive development for performers and a testament to the power of collaboration and advocacy," said Cranston.
Background
Sora 2 is an AI video platform developed by OpenAI, designed to enable users to create high-quality videos with minimal effort. The platform uses advanced algorithms to generate content based on user input, including text, images, and audio. However, when Sora 2 was initially launched, concerns were raised about the lack of protections for actors' voices and likenesses.
Additional Perspectives
Industry experts note that the updates to Sora 2 are a significant step forward in addressing the challenges posed by AI-generated content. "This is a critical moment for the industry to come together and establish clear guidelines for responsible AI use," said Damon. Others argue that more needs to be done to address the broader implications of AI on performer rights.
Current Status and Next Developments
The updates to Sora 2 are now live, and users can access the platform with the new guardrails in place. OpenAI has committed to ongoing collaboration with SAG-AFTRA and other industry stakeholders to ensure that performers' rights remain a top priority. As the industry continues to evolve, it is essential that developers prioritize transparency, accountability, and performer rights.
Attributions
Bryan Cranston: Statement issued by SAG-AFTRA
Rebecca Damon, SAG-AFTRA president: Interview with Gene Maddaus
Industry experts: Anonymous quotes
*Reporting by Variety.*
