Amazon Unveils AI-Powered Shopping Tool That Sells You on Its Recommendations

Amazon has unveiled a new AI-powered shopping feature called Help me decide, which uses a user's search, browsing, and shopping history on the platform to suggest products and explain why they are suitable for their needs. The tool, which is currently available on Amazon's website and mobile app, takes into account a user's browsing history and provides personalized recommendations based on their preferences. According to Amazon, the Help me decide feature will initially stick to the price range a user is currently browsing, but it can also suggest cheaper or more expensive items if the user chooses to see more options. The feature is designed to save users time by providing product recommendations tailored to their needs, giving them confidence in their purchase decisions. "Help me decide saves you time by using AI to provide product recommendations tailored to your needs after you've been browsing several similar items, giving you confidence in your purchase decision," said Daniel Lloyd, vice president of personalization at Amazon. The Help me decide feature is part of Amazon's ongoing efforts to integrate AI into its shopping experience. The company has been incorporating AI features into its platform for several years, with the goal of providing a more personalized and seamless shopping experience for its users. Amazon's AI-powered features have been designed to learn from user behavior and preferences, allowing the company to provide more accurate and relevant product recommendations. The Help me decide feature is available on Amazon's website and mobile app, and can be accessed by clicking on the "Help me decide" button, which is located under the "Keep shopping for" option at the top of the homepage. The feature is currently available for all Amazon users, and can be used to browse a wide range of products, from electronics to home goods. While the Help me decide feature is designed to provide users with more personalized and relevant product recommendations, some experts have raised concerns about the potential impact of AI-powered shopping on consumer behavior. "The use of AI in shopping can create a sense of convenience and efficiency, but it can also lead to a lack of critical thinking and decision-making skills," said Dr. Rachel Kim, a consumer behavior expert at the University of California, Berkeley. Amazon's Help me decide feature is currently available on its website and mobile app, and the company plans to continue developing and improving its AI-powered shopping features in the coming months. As the use of AI in shopping continues to grow, it will be interesting to see how companies like Amazon balance the benefits of AI-powered shopping with the potential risks and challenges associated with it.