Takahara Credits Takara Tomy's Timeless Success to Custom, Function, and Collectibility

Fumihiko Takahara, Senior Executive Officer and Head of Character Business at Takara Tomy, has attributed the long-term appeal of the company's toys to their consistent delivery of attractive elements, such as customizability, strong functionality, and collectability. This is particularly evident in the case of Beyblade, a series that has seen huge international success over multiple decades. According to Takahara, Beyblade's success can be attributed to two main reasons: its ability to consistently deliver attractive elements, and the fact that it is about battling spinning tops, which has a universal appeal. Takahara made these comments during an interview at the recent Beyblade World Championships, where he discussed the company's various toy lines, including Transformers and Diaclone. When asked about the reasons behind Beyblade's international success, Takahara explained that the series has been able to maintain its appeal over the years due to its unique blend of customizability, functionality, and collectability. "Since its launch in 1999, Beyblade has consistently delivered attractive elements that have kept fans around the world engaged for over 25 years," Takahara said. In addition to its unique gameplay mechanics, Beyblade has also benefited from its ability to tap into the global phenomenon of collectibility. Fans of the series have been able to collect and trade various Beyblade toys, which has helped to fuel the series' longevity. Takahara noted that the series' collectability has been a key factor in its success, particularly among younger fans. "Collectibility is a big part of Beyblade's appeal, and it's something that we've been able to leverage to keep fans engaged over the years," he said. The success of Beyblade is not unique to Japan, where the series was first launched. The series has gained a significant following worldwide, with fans in countries such as the United States, Europe, and Asia. Takahara attributed the series' global appeal to its universal themes and gameplay mechanics. "Beyblade is a series that transcends cultural boundaries, and its appeal is not limited to any particular region or country," he said. Takara Tomy has a long history of creating popular toy lines, including Transformers and Diaclone. The company has been a major player in the global toy industry for decades, and its products have been widely popular among children and adults alike. The company's success can be attributed to its ability to innovate and adapt to changing market trends, as well as its commitment to creating high-quality products that appeal to a wide range of audiences. In recent years, Takara Tomy has continued to innovate and expand its product lines, including the launch of new Beyblade toys and games. The company has also been working to expand its global reach, with a focus on emerging markets such as Asia and Latin America. As the global toy industry continues to evolve, Takara Tomy is well-positioned to remain a major player, thanks to its commitment to innovation and its ability to create products that appeal to a wide range of audiences.