Revlon CEO Michelle Peluso Charts Ambitious Growth Course

Revlon's New CEO Michelle Peluso Celebrates One Year Anniversary with Ambitious Growth Plan Revlon Inc. is gearing up for a new era under the leadership of CEO Michelle Peluso, who marked her one-year anniversary at the iconic beauty brand in November 2025. Peluso's growth plan, centered around five core strategic pillars, aims to revitalize the company's position in the competitive beauty market. According to recent financial reports, Revlon's net sales for the fiscal year 2024 stood at $1.4 billion, a 10% increase from the previous year. The company's revenue growth can be attributed to the success of its color cosmetics segment, which accounted for 70% of total sales. The segment's revenue grew by 12% year-over-year, driven by the popularity of Revlon's color authority products. The beauty industry has experienced significant changes in recent years, with consumers increasingly seeking purpose-driven and sustainable products. Revlon's new growth plan reflects this shift, with a focus on product innovation, omnichannel retailing, and elevating the company's team. Peluso emphasized the importance of respecting the consumer and approaching storytelling in a bolder way, stating that Revlon's color authority remains a key differentiator in the market. Revlon's portfolio includes a range of brands, including Elizabeth Arden, Juicy Couture, and the namesake Revlon brand. The company's heritage brands, such as Elizabeth Arden, have a long history of success in the beauty industry. However, Revlon's recent financial performance has been impacted by the decline of its fragrance segment, which accounted for 20% of total sales in 2024. The segment's revenue declined by 15% year-over-year, driven by increased competition from niche fragrance brands. The beauty industry is highly competitive, with established players such as L'Oréal and Estée Lauder Companies vying for market share. However, Revlon's focus on color authority and product innovation positions the company for growth in the long term. Peluso's growth plan aims to drive revenue growth through a combination of organic and inorganic means, including partnerships and acquisitions. Looking ahead, Revlon's future outlook appears promising. The company's focus on purpose-driven modernization and consumer-centric strategy is well-positioned to capture the growing demand for sustainable and innovative beauty products. With a strong portfolio of brands and a commitment to innovation, Revlon is poised to regain its position as a leader in the beauty industry. As Peluso celebrates her one-year anniversary, the company's future looks brighter than ever, with a growth plan that is both ambitious and well-timed.