Goldman Sachs Invests $100 Million in MoEngage to Fuel Global Expansion

MoEngage Secures $100 Million in Series F Funding Led by Goldman Sachs Alternatives MoEngage, a leading customer engagement platform, has successfully raised $100 million in its Series F funding round, led by its existing investor, Goldman Sachs Alternatives. This significant investment marks the entry of Indian venture firm A91 Partners as a new investor, co-leading the round with Goldman Sachs Alternatives. The funding will be used to fuel MoEngage's global expansion and infuse more artificial intelligence (AI) into its platform. The funding round saw 100 million shares traded, with 60 primary shares and 40 secondary shares. This brings MoEngage's total funding to $250 million. The company's Merlin AI suite, a key component of its platform, will benefit from this investment, enabling marketing and product teams to launch campaigns faster and improve targeting efficiency. The customer engagement market is experiencing intense competition, driven by the increasing reliance of consumer brands on digital channels to reach customers. As a result, companies are seeking AI-driven tools that can automate decision-making and reduce manual labor. MoEngage positions itself in this segment, offering a platform that helps B2C brands engage more effectively with their customers. MoEngage operates in 75 countries, serving consumer brands across various industries. Its platform is designed to help businesses deliver more personalized marketing by leveraging customer data. The company's focus on AI-driven tools, such as its Merlin AI suite, sets it apart from established marketing platforms. The investment by Goldman Sachs Alternatives and A91 Partners reflects the growing importance of AI in the customer engagement space. As companies continue to seek innovative solutions to stay ahead in a competitive market, MoEngage is well-positioned to capitalize on this trend. With its expanded funding, the company is poised to further develop its platform and solidify its position as a leader in the customer engagement market. MoEngage's success is a testament to the growing demand for AI-driven customer engagement solutions. As the company continues to expand its global reach and develop its platform, it is likely to remain a key player in the industry. The investment by Goldman Sachs Alternatives and A91 Partners will undoubtedly fuel MoEngage's growth and further establish it as a leader in the customer engagement space.