Paramount Secures Five-Year Streaming Deal for Unleash the Beast Tour

As the dust settles on the latest deal in the world of professional sports streaming, one thing is clear: David Ellison's Paramount Pictures is on a mission to revolutionize the way we experience live events. The latest coup for the entertainment giant comes in the form of a five-year streaming deal with the Professional Bull Riders (PBR) organization, securing Paramount's position as the primary streaming home for the PBR's Unleash the Beast tour. The news marks a significant milestone in the rapidly evolving landscape of sports streaming, where traditional broadcast networks are being disrupted by innovative players like Paramount. The deal, which begins with the 2026 Unleash the Beast season, underscores the company's commitment to delivering high-quality, immersive content to a growing audience of sports enthusiasts. At the heart of the deal is Paramount's TKO Group, a subsidiary that has been aggressively pursuing exclusive rights to major sporting events. The PBR agreement is the latest in a string of high-profile deals, including a seven-year, $7.7 billion pact with the Ultimate Fighting Championship (UFC). This strategic move positions Paramount as a major player in the sports streaming market, with a diverse portfolio of events that cater to a broad range of interests. For the PBR, the deal represents a significant opportunity to expand its reach and engage with a wider audience. The organization's Unleash the Beast tour is one of the most popular and enduring events in the world of professional bull riding, attracting millions of fans worldwide. By partnering with Paramount, the PBR is poised to tap into the company's extensive resources and expertise in content creation, distribution, and marketing. "We're thrilled to partner with Paramount and TKO Group to bring the thrill and excitement of the PBR's Unleash the Beast tour to a global audience," said Sean Gleason, CEO of the Professional Bull Riders. "This deal represents a major milestone in our organization's history, and we're confident that it will help us take our sport to new heights." The deal is also a testament to Paramount's commitment to innovation and experimentation in the world of sports streaming. The company has been at the forefront of developing new technologies and formats that enhance the viewer experience, including immersive 360-degree video and interactive features. "Paramount is dedicated to pushing the boundaries of what's possible in sports streaming," said David Ellison, chairman and CEO of Paramount Pictures. "Our partnership with the PBR is a perfect example of this commitment, and we're excited to work together to create a unique and engaging experience for fans around the world." As the sports streaming landscape continues to evolve, Paramount's deal with the PBR is a significant development that underscores the company's position as a major player in the industry. With a diverse portfolio of events and a commitment to innovation, Paramount is well-positioned to capitalize on the growing demand for high-quality, immersive content. As the 2026 Unleash the Beast season approaches, fans can expect a new level of excitement and engagement from the PBR's partnership with Paramount. With its extensive resources and expertise, the company is poised to deliver a world-class experience that will leave viewers on the edge of their seats. The future of sports streaming has never looked brighter, and Paramount is at the forefront of this revolution.