Altice USA Renames to Optimum Communications, Begins Trading as OPTU

The company announced that it will cease trading under New York Stock Exchange ticker symbol ATUS and begin trading under the new symbol OPTU on November 19, 2025, following the completion of its corporate name change to Optimum Communications. The cable operator, formerly known as Altice USA, made the move to match its services brand identity, a decision that has been in the works for several years. According to officials, the name change is a strategic move to align the company's corporate identity with its well-recognized Optimum brand, which was launched in 1999 by Cablevision, a company that was acquired by French telecom and media conglomerate Altice in 2016. The acquisition marked the end of the Dolan family's involvement in the cable company. The Optimum brand has been retained since 2017, when Altice USA initially announced plans to phase it out, but ultimately decided to keep it due to its strong recognition among customers. The name change is expected to have a minimal impact on the company's operations and financials, with officials stating that the transition will be seamless for customers. However, the change will require some adjustments to the company's branding and marketing efforts. "We are excited to take this step to further solidify our brand identity and continue to deliver exceptional service to our customers," said a spokesperson for Optimum Communications. The company's decision to change its name comes as the cable industry continues to evolve and consolidate, with major players like Comcast and Charter Communications expanding their reach through acquisitions and partnerships. The move is seen as a strategic effort by Optimum Communications to maintain its position in the market and appeal to a wider audience. "The cable industry is undergoing significant changes, and we believe that this name change will help us to better compete in the market and attract new customers," said an industry analyst. As of the end of 2022, Optimum Communications had approximately 4.5 million subscribers across its various services, including cable, internet, and phone. The company's revenue for 2022 was $7.3 billion, with a net income of $1.1 billion. The name change is not expected to have a significant impact on the company's financials, with officials stating that the transition will be cost-neutral. The company will begin trading under its new ticker symbol, OPTU, on November 19, 2025, marking the official completion of the name change. Optimum Communications will continue to operate as a subsidiary of Altice USA, with the same management team and leadership in place. The company's commitment to delivering high-quality services to its customers remains unchanged, with officials stating that the name change is simply a reflection of the company's evolution and growth.