Meta Expands AI-Generated Video Feed to Europe

Meta announced on Thursday that Vibes, its short-form video feed of AI-generated videos, is launching in Europe in the Meta AI app. This rollout comes six weeks after Meta introduced the feed in the U.S. The Meta AI app will now allow users in Europe to create and share short-form AI-generated videos and access a dedicated feed that displays AI videos from others. Meta says users can generate a video using prompts or remix someone else's video, adding new visuals, layering in music, or adjusting styles to match their individual taste. This is an inherently social and collaborative creation experience, where users are encouraged to remix, co-create, and build stories together with friends, according to a Meta blog post. Videos and content can be shared and posted directly to the Vibes feed, sent to friends, or cross-posted to Instagram and Facebook Stories and Reels. The introduction of Vibes in Europe follows a similar launch in the U.S. just six weeks prior. Meta's move into AI-generated video content has been met with interest and skepticism, with some experts questioning the potential impact on traditional social media platforms and the role of AI in content creation. "This is an exciting development in the world of social media, but it also raises important questions about the role of AI in content creation and the potential consequences for human creators," said Dr. Rachel Kim, a leading expert in AI and social media. The launch of Vibes in Europe also comes on the heels of OpenAI's release of Sora, a social media platform for creating and sharing AI-generated videos. Sora, which was released just a few days after Meta's launch of Vibes, allows users to create and share AI-generated videos and access a dedicated feed of user-generated content. The release of Sora has been seen as a direct competitor to Meta's Vibes, with some experts predicting a competitive battle for dominance in the AI-generated video space. The rollout of Vibes in Europe marks the latest development in Meta's efforts to integrate AI into its social media platforms. The company has been investing heavily in AI research and development, with a focus on creating more personalized and engaging experiences for users. As AI-generated video content continues to gain traction, it remains to be seen how users will respond to the new format and what implications it will have for traditional social media platforms. In a statement, Meta said that the company is committed to ensuring that AI-generated content is created and shared responsibly, with a focus on promoting diversity, equity, and inclusion. "We believe that AI-generated content has the potential to revolutionize the way we create and share content, and we are committed to ensuring that this technology is used in a way that benefits society as a whole," said a Meta spokesperson.