Blake Lively Seeks $161M in Damages Over Alleged "It Ends With Us" Smear Campaign

Blake Lively has filed a lawsuit claiming she suffered $161 million in damages due to a smear campaign launched against her during the release of the film "It Ends With Us." Lively's attorneys allege she has lost at least $56.2 million in past and future earnings from acting, producing, speaking engagements, and endorsements. They also claim that her beauty brand, Blake Brown, has lost $49 million, and her beverage company, Betty BuzzBetty Booze, has lost $22 million due to the harm to her image. According to court documents, Lively's attorneys argue that the smear campaign, which they claim was orchestrated by a social media operative named Jed Wallace, caused her to experience a significant decline in her career and business ventures. Lively's team alleges that Wallace spread false and damaging information about the actress on social media, which ultimately led to her losing lucrative endorsement deals and business partnerships. In a statement, Lively's attorney said, "Our client has been subjected to a vicious and coordinated smear campaign that has caused her significant financial losses and damage to her reputation. We are seeking justice for our client and holding those responsible accountable for their actions." The lawsuit also names co-star and director Justin Baldoni, producer Jamey Heath, and studio head Steve as defendants. Lively is scheduled to go to trial next March in her lawsuit against the defendants. The film "It Ends With Us" was released in 2022 and received mixed reviews from critics. However, the film's release was also marred by controversy, with some critics accusing the film's producers of promoting a "toxic" and "problematic" narrative. Lively's lawsuit is the latest development in a growing trend of high-profile celebrities suing social media operatives and influencers for defamation and other forms of online harassment. The case highlights the increasing importance of online reputation management and the need for celebrities and public figures to take proactive steps to protect their online presence. The case is currently pending in court, and it remains to be seen how it will ultimately be resolved. However, one thing is clear: the rise of social media has created new challenges and opportunities for celebrities and public figures, and Lively's lawsuit is a reminder of the importance of protecting one's online reputation. In related news, the California State Legislature recently approved a bill aimed at regulating social media operatives and influencers. The bill, which is expected to be signed into law by Governor Gavin Newsom, would require social media operatives to register with the state and disclose any paid endorsements or promotions. As the case against Lively continues to unfold, it will be interesting to see how the courts ultimately rule on the issue of online defamation and reputation management. One thing is certain, however: the rise of social media has created a new landscape for celebrities and public figures, and it will be up to the courts to determine the boundaries of online free speech and reputation protection.