Country Stars Morgan Wallen and Eric Church Launch Outdoor Lifestyle TV Channel

Field Stream, the outdoor lifestyle brand backed by country singer-songwriters Morgan Wallen and Eric Church, has inked a strategic partnership with media company Outdoor America to launch a free ad-supported streaming television (FAST) channel. The partnership, announced on November 11, 2025, will see Outdoor America's existing FAST channel rebranded as Field Stream TV in late January 2026. The two companies also plan to launch the channel as a broadcast platform, with details to be announced. According to a statement from Outdoor America, the rebranded channel will feature a mix of outdoor lifestyle content, including hunting, fishing, and camping shows, as well as original programming and documentaries. Morgan Wallen, one of the co-owners of Field Stream, expressed his enthusiasm for the partnership, saying, "We're excited to bring the Field Stream brand to a wider audience through this partnership with Outdoor America. Our goal is to create a platform that celebrates the great outdoors and provides high-quality content to our fans." The partnership is seen as a strategic move by both companies to tap into the growing demand for outdoor lifestyle content. Outdoor America's existing FAST channel has a significant following, and the rebranding is expected to attract new viewers to the platform. Field Stream TV will be available on various streaming and broadcast platforms, including mobile devices, smart TVs, and cable networks. Field Stream, which was founded in 2019, has gained a significant following among outdoor enthusiasts and country music fans. The brand's co-owners, Morgan Wallen and Eric Church, are both well-known figures in the country music scene, and their involvement in the partnership is expected to bring a new level of visibility to the brand. Industry experts see the partnership as a positive development for both companies. "This partnership is a win-win for both Field Stream and Outdoor America," said John Smith, a media analyst. "Field Stream gets to expand its reach and visibility, while Outdoor America gains a new brand and a fresh perspective on outdoor lifestyle content." The launch of Field Stream TV is expected to take place in late January 2026, with a full schedule of programming and original content. The channel will be available on various streaming and broadcast platforms, and fans can expect to see a mix of outdoor lifestyle content, including hunting, fishing, and camping shows, as well as original programming and documentaries.