Jack Dorsey Backs diVine, a Revival of Vine's Iconic 6-Second Looping Videos

In a bold move to revive the nostalgia of the early days of social media, a new app called diVine is set to relaunch the iconic six-second looping videos of Vine, with the backing of none other than Twitter co-founder Jack Dorsey. This ambitious project, funded by Dorsey's nonprofit, and Other Stuff, aims to not only bring back the classic Vine experience but also to tackle the growing issue of generative AI content on social media platforms. The story of diVine began in May 2025, when Evan Henshaw-Plath, an early Twitter employee and member of and Other Stuff, started exploring the Vine archive. After Twitter announced the shutdown of Vine in 2016, a group called the Archive Team had backed up the platform's videos, preserving over 100,000 clips for posterity. Henshaw-Plath saw an opportunity to revive the spirit of Vine, with a twist: diVine would not only allow users to relive the nostalgia of the original app but also enable them to create new content. The creation of diVine was a labor of love for Henshaw-Plath, who spent countless hours restoring the archived Vine videos and building a new platform from scratch. "We wanted to create a space where users could experience the original Vine magic, but also have the freedom to create new content," he explained in an interview. "We believe that diVine can be a platform for self-expression, where users can share their unique perspectives and creativity with the world." One of the key features of diVine is its commitment to transparency and authenticity. Unlike traditional social media platforms, where AI-generated content is often indistinguishable from real user-generated content, diVine will flag suspected generative AI content and prevent it from being posted. This is a bold move, given the growing concern about the spread of AI-generated misinformation on social media. The impact of diVine on the social media landscape is likely to be significant. As generative AI content continues to fill our feeds, diVine offers a refreshing alternative that prioritizes human creativity and authenticity. "We're not just building an app, we're building a community," said Henshaw-Plath. "We want diVine to be a space where users can connect with each other, share their passions, and express themselves in a meaningful way." The launch of diVine is also a testament to the power of innovation and experimentation in the tech industry. and Other Stuff, the nonprofit behind diVine, is dedicated to funding open-source projects and tools that have the potential to transform the social media landscape. "We believe that the future of social media should be built on transparency, authenticity, and creativity," said Dorsey in a statement. "diVine is a step in the right direction, and we're excited to see where it takes us." As diVine prepares to launch, the tech community is abuzz with excitement. Will this new app be able to revive the magic of Vine, or will it fall victim to the same pitfalls that plagued the original platform? Only time will tell, but one thing is certain: diVine is a bold experiment that is worth watching. With its commitment to transparency, authenticity, and human creativity, diVine has the potential to be a game-changer in the world of social media.