Black Friday 2025: 12 Years of Insights on the Evolution of a Retail Phenomenon

Black Friday, once a single-day shopping event, has evolved into a month-long sales extravaganza, with nearly every deal available online. In 2025, the official sales period kicked off on November 26, with Black Friday falling on November 28, followed by Cyber Monday on December 1. According to a seasoned Black Friday veteran, who has been shopping the sales since early childhood and writing about them since 2013, the chaos and marketing can be overwhelming, making it difficult for consumers to determine if a deal is worth their time and money. To navigate the complex landscape of Black Friday sales, the veteran recommends starting early, as some of the best deals begin on Wednesday or Thanksgiving. "It's essential to do your research and make a list of the items you want to purchase," the veteran advised. "This will help you stay focused and avoid impulse buying." The veteran also emphasized the importance of checking prices and comparing deals across different retailers to ensure you're getting the best value. The evolution of Black Friday has been driven by the rise of e-commerce and the increasing popularity of online shopping. According to a report by the National Retail Federation, online sales during Black Friday and Cyber Monday have grown significantly over the past decade, with online sales accounting for over 20% of total retail sales during the 2024 holiday season. The veteran noted that while online shopping has made it easier to access deals, it has also created new challenges for consumers. "With so many deals available online, it's easy to get caught up in the hype and overspend," the veteran said. "It's essential to set a budget and stick to it to avoid financial stress." The veteran also highlighted the importance of considering the environmental and social implications of Black Friday shopping. "The sheer volume of packaging and waste generated by Black Friday sales is staggering," the veteran said. "As consumers, we need to think about the impact of our purchasing decisions and consider more sustainable options." As Black Friday continues to evolve, retailers are adapting to changing consumer behavior and preferences. Many retailers are now offering extended sales periods, with some starting as early as October. Others are focusing on experiential shopping, offering in-store events and experiences that go beyond traditional sales. Looking ahead, the veteran predicts that Black Friday will continue to shift online, with more consumers opting for the convenience of online shopping. "While in-store shopping will always have its appeal, the convenience and flexibility of online shopping will continue to drive growth in the e-commerce market," the veteran said. In conclusion, as Black Friday continues to evolve, consumers must be aware of the complexities and challenges of the sales event. By doing their research, setting a budget, and considering the environmental and social implications of their purchasing decisions, consumers can navigate the chaos of Black Friday and make informed choices about their holiday shopping.