Ford Unveils Futuristic HQ with a Showroom Inspired by High-Stakes Villainy

Ford Motor Co. has unveiled its first new headquarters in 70 years, a massive 2.1 million square-foot complex in Dearborn, Michigan, that features a showroom likened to a "James Bond villain's lair" by the company's global design and brand director, Jennifer Kolstad. The new headquarters, which is double the size of its predecessor, will accommodate twice as many employees and boasts a range of amenities, including seven restaurants, office space, design studios, fabrication shops, and a 160,000-square-foot food hall. According to Kolstad, the showroom is the crown jewel of the new headquarters, serving as a hub for decision-making and automotive design. "When you're in it, you feel like you're in the center of automotive design," she said during a media tour of the facility. The showroom, which features a range of Ford vehicles, including a Bronco concept car, is designed to inspire creativity and innovation among employees and visitors alike. The new headquarters marks a significant milestone for Ford, which has not relocated its central office since the presidency of Dwight Eisenhower. The company's previous headquarters, which was built in the 1950s, had become outdated and was no longer able to accommodate the company's growing needs. The new facility, which was designed with sustainability in mind, features a range of energy-efficient systems and materials. The design of the new headquarters reflects Ford's commitment to innovation and creativity. The company's global design and brand director, Kolstad, has worked closely with a team of architects and designers to create a space that is both functional and inspiring. "We wanted to create a space that would foster collaboration and creativity among our employees," she said. "We believe that this new headquarters will be a hub for innovation and design excellence." The new headquarters is not only a significant investment in Ford's future but also a reflection of the company's commitment to its employees and the community. The facility features a range of amenities, including a fitness center, a library, and a variety of dining options. The company has also committed to creating a vibrant and sustainable community around the new headquarters, with plans for a range of public spaces and amenities. As Ford continues to navigate the rapidly changing automotive landscape, its new headquarters will serve as a symbol of the company's commitment to innovation and design excellence. With its state-of-the-art facilities and amenities, the new headquarters is poised to become a hub for creativity and innovation in the automotive industry.