PFL Lands Lenny Daniels as COO, Bringing Proven Growth Expert to the Fold

According to sources, Daniels will report directly to John Martin, PFL's CEO and a former head of Warner's cable division. "Lenny is a seasoned executive with a proven track record of driving growth and innovation in the sports industry," Martin said in a statement. "We're thrilled to have him on board as we continue to expand the PFL's global reach and competitiveness." Daniels' appointment comes as the PFL looks to increase its presence in the mixed martial arts landscape, which has long been dominated by the Ultimate Fighting Championship (UFC). The PFL has been working to establish itself as a major player in the space, and Daniels' expertise is seen as a key factor in its efforts to compete more effectively. In his previous role at Warner Bros. Discovery, Daniels oversaw the company's sports operations, including its cable networks and digital platforms. He also played a key role in negotiating media rights deals for various sports properties. "I'm excited to join the PFL team and contribute to the league's continued growth and success," Daniels said in a statement. The PFL has been making strides in recent years, with a growing global following and a number of high-profile fighters competing in its events. However, the league still faces significant challenges in its efforts to compete with the UFC, which has a long history and a strong brand presence. As the PFL looks to the future, Daniels' appointment is seen as a significant development. "Lenny's expertise and experience will be invaluable as we navigate the complexities of the sports media landscape," Martin said. "We're confident that he will play a key role in helping us achieve our goals and cement the PFL's position as a major player in the mixed martial arts industry." The PFL's upcoming U.S. media rights negotiations are expected to be a major focus for Daniels in his new role. The league is seeking to secure a new media rights deal that will help it expand its reach and increase its revenue. With Daniels at the helm, the PFL is well-positioned to make a strong case for itself in these negotiations. In the coming weeks and months, fans can expect to see the PFL continue to grow and evolve under Daniels' leadership. With his expertise and experience, the league is poised to make significant strides in its efforts to compete with the UFC and establish itself as a major player in the mixed martial arts industry.