Ford Brings Certified Pre-Owned Cars to Amazon Autos

Ford Expands Online Sales with Amazon Partnership In a move to boost its used car sales, Ford announced Monday that customers will be able to shop for, finance, and purchase certified pre-owned Ford vehicles on Amazon Autos. This partnership marks a significant expansion of Amazon's online car sales business, which was launched last year with Hyundai. By tapping into Amazon's vast e-commerce platform, Ford aims to increase its online sales and provide customers with a more seamless car-buying experience. According to Ford, customers will be able to browse a participating local dealer's inventory directly through Amazon's website, complete most of the paperwork online, and then schedule a time to pick up the selected vehicle. The partnership still keeps dealerships a key revenue driver for Ford in the loop. Any certified pre-owned vehicle sold by dealers on Amazon Autos comes with a money-back guarantee, allowing customers to return the vehicle within 14 days or 1,000 miles, whichever comes first. The addition of Ford to Amazon Autos is expected to bring significant financial benefits to the company. With over 4 million vehicles sold in the United States alone in 2022, Ford is one of the largest automakers in the country. By leveraging Amazon's massive customer base, Ford aims to capture a larger share of the growing online car sales market. According to a report by Cox Automotive, online car sales accounted for 3.7% of total vehicle sales in the United States in 2022, up from 2.3% in 2020. The partnership also highlights the growing importance of e-commerce in the automotive industry. As consumers increasingly turn to online platforms to research and purchase vehicles, automakers and dealerships are forced to adapt to this new reality. By partnering with Amazon, Ford is able to tap into the company's vast resources and expertise in e-commerce, providing customers with a more streamlined and convenient car-buying experience. Ford's partnership with Amazon is also a testament to the company's commitment to innovation and customer satisfaction. With a focus on certified pre-owned vehicles, Ford is able to offer customers a more affordable and reliable option for purchasing a used vehicle. The company's decision to include a money-back guarantee and flexible return policy further underscores its commitment to customer satisfaction. Looking ahead, the partnership between Ford and Amazon is expected to have significant implications for the automotive industry as a whole. As online car sales continue to grow, automakers and dealerships will be forced to adapt to this new reality. By partnering with Amazon, Ford is able to stay ahead of the curve and provide customers with a more seamless car-buying experience. With its vast resources and expertise in e-commerce, Amazon is well-positioned to continue expanding its online car sales business, potentially disrupting the traditional dealership model in the process. In terms of product details, certified pre-owned Ford vehicles sold on Amazon Autos will come with a range of features and benefits, including a thorough inspection and reconditioning process, a vehicle history report, and a warranty. Customers will also be able to secure financing and e-sign paperwork via the Amazon Autos site, making the car-buying process even more convenient and streamlined. Overall, the partnership between Ford and Amazon marks a significant milestone in the evolution of the automotive industry. By leveraging Amazon's vast resources and expertise in e-commerce, Ford is able to provide customers with a more seamless car-buying experience and stay ahead of the curve in a rapidly changing market.