Meta Shields Reels Creators from Content Theft with New Mobile Tool

Meta Unveils Content Protection Tool to Safeguard Reels Creators Meta has rolled out a new mobile tool, Facebook content protection, designed to shield creators from having their original Reels stolen and used without permission. The tool, launched on Monday, detects when a creator's content is being reused and provides options to block visibility, track performance, or add attribution links. This move is part of Meta's efforts to empower original creators on its platforms. According to Meta, the content protection feature is available to creators who post their Reels on Facebook. Although it also works to safeguard original content on Instagram, the feature requires creators to post their content on Facebook to be effective. The tool's functionality includes the ability to block a Reel's visibility across both Facebook and Instagram, track its performance, and optionally add attribution links to the creator's work. Meta has been working to combat content theft and protect original creators since July, when it announced the removal of around 10 million profiles impersonating large content creators and took action against 500,000 accounts engaging in spammy behavior or fake engagement. The company's efforts aim to help creators succeed on its platforms without being overshadowed by copycats. The new content protection tool is a significant step forward in Meta's efforts to safeguard creators' rights. As the social media landscape continues to evolve, this move demonstrates the company's commitment to protecting original content and empowering creators to control their work. In the coming weeks, Meta plans to expand the content protection feature to more creators, allowing them to safeguard their original content and maintain ownership over their work. This development is expected to have a positive impact on the creator community, providing them with the tools and support needed to thrive on Meta's platforms.