Agentio secures $40 million from Forerunner as it scales its creator marketplace beyond YouTube | TechCrunch

Views on sponsored videos on YouTube have risen 28 year-on-year, and the number of sponsored videos has grown by 54 year-on-year in the first half of 2025, according to a report from Tubefilter. Whats more, ad spend through creator channels has been steadily rising and is even set to outperform traditional media in some cases. Buoyed by these signals, Agentio, a startup that connects brands with YouTube creators for sponsored videos, has raised its third funding round of 40 million in as many years. The Series B round is led by consumer-focused VC Forerunner with participation from existing investors Benchmark, Craft Ventures, AlleyCorp, Antler, and Starting Line. This round brings Agentios total fundraising to 56 million, valuing the company at 340 million. The startup was founded in 2023 by CEO Arthur Leopold, former president at celebrity talent marketplace Cameo, and CTO Jonathan Meyers, a former Spotify engineer who led the companys automated content marketing team. Since its last funding round in November 2024, Agentio has grown fivefold. Image Credits: Agentio The startup said that brands have seen impressive gains in their campaigns on Agentio.