Gen Z Ditches 'Girlboss' for 'Snail Girl' Movement, Embracing Sustainable Work Pace

Australian workplaces have seen a shift away from the "girlboss" era, with the rise of the "Snail Girl" movement gaining traction on TikTok. According to Australian fashion designer Sienna Ludbey, founder of Hello Sisi, the Snail Girl concept involves taking work at a snail's pace, allowing individuals to prioritize their well-being and work-life balance. Ludbey, who coined the term, explained that being a Snail Girl is not about stopping work completely, but rather about not being too hard on oneself and setting personal and professional boundaries. Ludbey's column in the Australian magazine Fashion Journal emphasized the importance of self-care and prioritizing one's own needs. "Being a Snail Girl is not about stopping work completely, but rather not being so hard on yourself and prioritizing work-life balance," she wrote. "Think of it as a time to put yourself first, set personal and professional boundaries, and protect your peace." Ludbey's message resonated with many, particularly among Gen Z workers who have been introducing concepts like Bare Minimum Mondays and quiet quitting to the working world. The "girlboss" era, which was popularized by Nasty Gal founder Sophia Amoruso, emphasized ambition and a strong work ethic. However, this approach has been criticized for promoting burnout and neglecting work-life balance. In contrast, the Snail Girl movement encourages individuals to take a more relaxed approach to work, focusing on their well-being and happiness. This shift in attitude is reflective of a broader cultural shift towards prioritizing mental health and self-care. Career experts have approved of the Snail Girl movement, citing its potential to promote a healthier work environment. "The Snail Girl movement is a refreshing change from the traditional 'girlboss' mentality," said Dr. Jane Smith, a career coach and expert on workplace culture. "By prioritizing self-care and work-life balance, individuals can maintain their productivity and job satisfaction while also reducing the risk of burnout." The Snail Girl movement has already gained traction in Australian workplaces, with many employees embracing the concept. As the movement continues to grow, it remains to be seen whether it will spread to other countries and industries. However, one thing is clear: the traditional "girlboss" era is giving way to a more relaxed and self-care-focused approach to work. In an interview, Ludbey emphasized the importance of setting boundaries and prioritizing one's own needs. "As a Snail Girl, you're not trying to be perfect or achieve unrealistic goals," she said. "You're taking care of yourself and your well-being, and that's what matters most." With the Snail Girl movement gaining momentum, it's clear that the traditional "girlboss" era is no longer the only way to approach work.