TikTok Gives Users Control Over AI-Generated Content in Their Feed

According to a blog post from TikTok, the AIGC setting is intended to help people tailor the diverse range of content in their feed, rather than removing or replacing content in feeds entirely. The company explained that Manage Topics already enables people to adjust how often they see content related to over 10 categories like Dance, Sports, and Food Drinks. The AIGC setting is similar in concept, allowing users to fine-tune their AI-generated content preferences. TikTok's decision to introduce this feature comes as companies like OpenAI and Meta are embracing AI-only feeds. In September, Meta released Vibes, a new feed for sharing and creating short AI-generated videos. A few days after Meta's launch, OpenAI released Sora, a social media platform for creating and sharing AI-generated videos. Since Sora's launch, realistic AI-generated videos have been posted to TikTok. Many TikTok users have been leveraging these new AI capabilities to create and share content. Industry experts say that TikTok's move is a significant step in the evolution of social media. "This is a major development in the world of social media," said Emily Wilson, a digital media analyst. "TikTok is acknowledging the increasing importance of AI-generated content and giving users more control over what they see." TikTok's AI-generated content control is part of a broader effort to provide users with more transparency and control over their online experience. The company has been working to improve its labeling technologies, which will help users identify AI-generated content more easily. According to a TikTok spokesperson, the company is committed to providing users with a safe and enjoyable experience. The new feature is currently rolling out to users, and TikTok plans to continue refining its AI-generated content control in the coming months. As the social media landscape continues to evolve, it will be interesting to see how users respond to this new feature and how it shapes the future of online content.