The microdrama industry is projecting a future worth $26 billion by 2030, with key stakeholders gathering at the Crisp-organized conference, "Future Is Vertical: The Global Rise of Short Form Media," in Seoul. The event, held at the Signiel Hotel, brought together platforms, content creators, and technology providers from the Americas, Europe, and Asia to discuss the industry's transformation from its origins in gaming and web novels to mainstream entertainment.
Industry leaders emphasized the importance of intentional storytelling in the microdrama format, with Crisp's CEO stating, "Every frame is intentional, every moment carries intention." This focus on quality content is seen as a key driver of the industry's growth, with the global microdrama market expected to reach $26 billion by 2030. According to Crisp, this growth will be fueled by the increasing demand for short-form, scripted video content across various platforms.
The conference provided a platform for industry experts to share their insights and experiences, with a focus on the intersection of technology and content creation. "We're seeing a shift towards more vertical content, with creators using platforms like TikTok and Instagram to reach their audiences," said a representative from a leading content creation platform. "This shift is driven by the need for more engaging, bite-sized content that resonates with viewers."
The microdrama industry has its roots in gaming and web novels, but has since evolved to become a mainstream form of entertainment. According to a report by a leading market research firm, the global microdrama market was valued at $4.5 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 25% from 2020 to 2030.
The conference also highlighted the importance of collaboration between platforms, content creators, and technology providers in driving the growth of the microdrama industry. "We're seeing a lot of innovation in the space, with new platforms and technologies emerging to support the creation and distribution of microdrama content," said a representative from a leading technology provider. "This collaboration is essential to driving the growth of the industry and delivering high-quality content to audiences."
The microdrama industry is expected to continue its rapid growth in the coming years, with the global market projected to reach $26 billion by 2030. As the industry continues to evolve, it will be interesting to see how it adapts to changing consumer preferences and technological advancements.
Share & Engage Share
Share this article