Google Unveils Nano Banana Pro, AI Image Generator for Business

Google launched its latest image-generating model, Nano Banana Pro, on Thursday, marking a significant update to its AI tool. The new model is designed to cater to corporate adoption, with features such as integrating with Google Ads and Google Slides for business presentations. This iteration builds upon the company's earlier Nano Banana model, which gained popularity after users created personalized action figures and other meme-able creations on social media. According to Google officials, Nano Banana Pro offers several key improvements, including the ability to generate images in 4K resolution. The tool is free to try out inside the Gemini app, with paid Google One subscribers gaining access to additional generations. One notable feature is the enhanced text rendering capabilities, which are expected to be particularly appealing to corporations. "We're excited to see how businesses will utilize Nano Banana Pro to create engaging content for their audiences," said a Google spokesperson. The update comes as AI-generated content continues to gain traction in the market. Google's move is seen as a strategic play to capture a larger share of the growing AI-generated content market, which is projected to reach $13.9 billion by 2028, according to a report by MarketsandMarkets. The report also notes that the market is expected to grow at a compound annual growth rate of 34.6% from 2023 to 2028. Google's decision to focus on corporate adoption is also seen as a response to the increasing demand for AI-generated content in the business world. "As more companies look to create personalized experiences for their customers, AI-generated content is becoming an essential tool," said a market analyst. "Google's move to integrate Nano Banana Pro with Google Ads and Google Slides is a strategic play to capture this growing demand." The Nano Banana Pro model is available for free inside the Gemini app, with paid Google One subscribers gaining access to additional features. Google officials have not disclosed the pricing details for the paid version. As the market for AI-generated content continues to grow, Google's move is seen as a significant development in the industry.