CJ ENM Storms India: Amazon MX Player Deal Brings 18 Sizzling K-Dramas to the Subcontinent

CJ ENM Expands Into India With Amazon MX Player K-Drama Deal SEOUL, South Korea - CJ ENM, a leading Korean entertainment powerhouse, has made its first major push into India's streaming market through a new content partnership with Amazon MX Player. The deal will see 18 K-drama series from CJ ENM's catalog made available to Indian audiences with Hindi, Tamil, and Telugu-language dubbing. The partnership marks CJ ENM's first official content package agreement with Amazon's Indian AVOD platform. According to the terms of the deal, the rollout will continue over four quarters with additional fan-favorite romance titles including "Lovely Runner," which sparked a K-pop romance craze and is set to debut on the platform on September 8. "We are thrilled to bring our high-quality content to the Indian market through this partnership with Amazon MX Player," said Lee Jae-hyun, Head of Global Content Business at CJ ENM. "Our K-dramas have gained immense popularity globally, and we believe they will resonate well with Indian audiences." The deal is a significant milestone for CJ ENM's global expansion strategy, which has seen the company establish partnerships with major streaming platforms in various countries. With this partnership, CJ ENM aims to tap into India's growing demand for Korean content. India's AVOD market has been gaining traction in recent years, with Amazon MX Player emerging as a leading player. The platform offers a range of free ad-supported content, including movies and TV shows, making it an attractive option for consumers who are looking for affordable entertainment options. CJ ENM's K-dramas have gained significant popularity globally, with titles such as "Crash Landing on You" and "Vagabond" achieving massive success. The company's decision to partner with Amazon MX Player is seen as a strategic move to tap into the Indian market's growing demand for Korean content. The partnership will see CJ ENM's K-dramas made available to Indian audiences through Amazon MX Player, marking a significant milestone in the company's global expansion strategy. With this deal, CJ ENM aims to establish itself as a major player in the Indian streaming market. In related news, Amazon MX Player has seen significant growth in recent months, with the platform reporting a 25% increase in user engagement in the last quarter alone. The partnership with CJ ENM is expected to further boost the platform's popularity and cement its position as a leading AVOD player in India. As the Indian streaming market continues to grow, CJ ENM's partnership with Amazon MX Player marks an exciting development for fans of K-drama content in the region. With this deal, CJ ENM aims to bring its high-quality content to a new audience and establish itself as a major player in the global entertainment industry. *Reporting by Variety.*